Golden buzzer for you if you think that e-commerce is a great way to make money online.
According to Statista, 61% of global internet users have purchased a product from an e-commerce store as of 2018, and this figure is expected to cross 65% by 2021.
Findings from The Forrester Research show that US consumers will spend up to $523 billion on online shopping by 2020, and sales from e-commerce platforms will rise by over 9% within the next five years.
So now would be a good time to go into e-commerce.
That being said, you might not know how to get into action if you have no previous knowledge of setting up an e-commerce store.
Many dread having to invest real hours and resources to test and examine several e-commerce platforms to find which platform is most viable for their business model.
If, this is you – take a breath and relax.
B2B and B2C e-commerce businesses are doing tremendously well, but B2B e-commerce is where the big money is.
And there are facts to back it:
A report showed that worldwide, the B2B e-commerce market was valued at $10.6 trillion, which was 5 times the value of B2C e-commerce, in 2017.
According to Forrester Research, the B2B market is expected to be valued at $1.7 trillion In the US alone, by 2021.
So there are several trillion reasons why you’d want to go into B2B e-commerce.
But there are not a lot of B2B platforms out there.
In fact, a lot of B2B e-commerce marketers make use of platforms originally designed for B2C, and for the most part, it works.
But the fact is that B2B e-commerce will perform best on a platform that was primarily built for the purpose, which is where Zoey comes in.
Zoey is a very powerful e-commerce solution for businesses of all sizes, typically the ones that are bent on growing their revenue.
The platform is very flexible and it includes tons of features, while still being intuitive and easy to use by anybody, even persons with no prior technical knowledge.
Let’s take a deep dive into some of the best Zoey features that make it an ideal platform for your B2B e-commerce business.
Despite being primarily meant for B2B e-commerce needs, Zoey has a broad array of tools that can be adapted to also meet B2C requirements.
Zoey has a couple of customer management methodologies which you won’t find elsewhere.
For starters, the platform allows you to control what your visitors will see on your e-commerce site.
With its customer group feature, Zoey provides access restriction by placing your customers into groups.
How does this work?
For example, you can control what discount is available to customers based on the number of products they purchase, decide on showing the most valuable products first to new customers, or feature promotions only for returning customers.
It’s all up to you to do what’s best to give your buyers a unique shopping experience.
And this customer segmentation feature also lets you offer different payment options such as credit cards, PayPal, or future payments.
Zoey also provide a customized search feature that lets customers In particular groups see advanced results customized for them.
Zoey has a visual design editor that allows you to build your e-commerce site exactly the way you want it.
And the best part is that it is a simple drag and drop design editor.
This means that you can easily customize your e-commerce pages using a wide range of design tools, without writing any code.
And don’t worry if you are not a graphic designer.
Zoey has a rich library of free, responsive themes for both desktop and mobile, with prebuilt design assets such as menu, slideshow, buttons, etc., to help you quickly customize your theme.
There is also a style editor that lets you easily control fonts, font sizes, color, etc., across your site, and with only a few clicks, too.
And it lets you preview your designs on mobile or desktop to make sure everything is to your liking before publishing it to the world.
When it comes to online businesses, analytics is everything.
Unlike a brick and mortar business, you cannot see your customers and talk to them face to face to help them find what they are looking for if you are running an online store.
You’ll have to depend on analytics to get insights as to what is happening in your store.
Zoey does a decent job in this regard.
In fact, they partner with analytics giant, Glew, to provide powerful analytics to help you run your business.
Glew helps you with all types of insights to see which campaigns, CTAs, and any other aspect, is converting the most.
Even more is that you can combine the data from your store with the ones from third party sources such as Google analytics and Facebook.
In doing this, you will be able to understand your buyers’ patterns and know what strategies to double down on.
As with other standard e-commerce platforms, Zoey can be integrated with a good number of third-party applications to meet your extensive needs.
These apps cut across a wide range of categories, and there are no shortages of apps for one category.
For example, the platform offers more than a dozen free and premium payment gateways including Amazon payments, Afterpay, and PayPal.
And, that’s not all.
If you have an application that you’d like to use that isn’t listed in the apps library, you can use an open API to link it on Zoey, provided it is within the magneto’s cycle.
Truth be told, Zoey isn’t cheap.
The Entry plan, which it recommends for startups, cost as high as $299 per month. Its Power and Advanced plans cost $499 and $699 per month, respectively.
If you want to go with Zoey, it’s advisable to first test the waters with the 14-day free trial offer, which doesn’t require you to enter your credit card details when you sign up.
Shopify is arguably the most popular and feature-rich e-commerce platform in the market at the moment.
In barely over a decade of operation, the company has managed to exceed $82 billion in gross merchandise volume and has more than 600,000 store owners using its platform.
And, it’s by no accident.
Shopify has achieved these feats because it is reputed to be one of the few platforms that are able to offer you all of the functionality you need to get your startup or business up and running online.
The main reason for this is that Shopify offers a very nice and condensed package and features, which we shall take a look at in a bit.
So many e-commerce users like Shopify because it houses everything you need to succeed in e-commerce on its dashboard, including orders, products, customers, analytics, and so on.
So it really is an all-in-one solution.
One thing Shopify has going for it is its ease of use.
Even if you are a newbie to design and code, using Shopify will be a walk in the park for you after you use it a couple of times.
When you first log in to your dashboard, you will meet a clean and organized page.
There’s no explanation video to tell you what to do, but Shopify points you to three actions: add product, customize theme, and add domain, any of which you can choose to begin with.
You can do a bunch of things from the menu page that have to do with the daily store management.
From the settings page, you can control shipping methods, taxes, and other configurations.
You can easily add products with a few clicks and strokes.
Once you are in, there’s very little you can’t do.
Shopify designs are world class.
The platform has over 100 themes with different style variations, and they are all mobile responsive.
Among these themes, a couple of them are free while Shopify prices the rest between $140 to $180, and you can get support from their third-party developers.
All Shopify themes I have come across are bright, elegant, and easy to navigate.
You can easily customize your theme without writing any code with the sections and theme settings tools.
The sections contain your store’s widgets such as slideshows, newsletter, photo galleries, etc., and can be arranged by simple drag-and-drop.
On the theme settings, you can adjust colors, fonts, and font sizes.
If you prefer to use your own codes to build your store, Shopify lets you do that too, but you’ll need to know a little about Shopify’s proprietary language called Liquid.
Shopify built-in analytics is the one place to get information about all your products.
From the Analytics center, you can provide financial reports, overview dashboard, sales, customers, acquisition and behavior reports, depending on your plan.
Using Shopify is like using an iPhone where there are a lot of features involved with it, but you can always make it better.
So if there’s something that is not included in your online store, you can include an app.
Since the redesign in 2018, using the app store couldn’t be any easier.
Just as there are over 2000 add-ons, there are tons of reviews of each app that would help to better inform your choice on which app suits your business.
There’s pretty much nothing you need that you won’t find in Shopify’s app store.
Integrating third-party apps can be free for a select few, but a lot of them will require that you pay their monthly subscription fee even if the initial installation is free.
So you will want to be careful on how you go about installing these apps because, even though Shopify is one of the most affordable e-commerce platforms, it can easily become very expensive for you if you rake in too many subscriptions.
Shopify offers a 14-day free trial period, with no credit card required.
It has 4 pricing tiers that cost $9, $29, $79 and $299 per month.
In this post, we have taken a look at two of the best e-commerce solutions you can use to set up a profitable e-commerce store.
We have also examined their best features to see which one better suits your business strategy to generate profits.
The big question is which one of these platforms is better?
Well, it depends on your need.
Shopify is ideal for beginners, intermediates, and advanced users of e-commerce that are looking to speed up the development process by not spending much time and resources on coding themselves or a team of engineers.
Zoey may not be ideal for beginners because of its price, but it is recommended for B2B businesses that have already established themselves elsewhere, and are looking for a more sophisticated platform.
However, whichever one you end up choosing, your effort matters just as much.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.
Efose says he is a polymath, which reflects in his work. He excels at inbound marketing, tech, and business. He has a rich experience of working with renowned digital marketing agencies in the past. Often writes for top blogs.