Everyone wants to build high converting links for their affiliate marketing sites that will generate tons of revenue.
Often, visitors will come to your sites and initiate meaningful interactions with the content on it, and even go further to click on your links and decide to buy from the resulting pages.
So the real question is, how do you track these links to analyze and optimize your visitors’ actions so that you can tell the effectiveness of your strategies?
Our goal is to compare and contrast the quantitative and qualitative features of both of them so that you can come to a reasonable conclusion on which one will serve you better.
Why affiliate link tracking is important
The bottom line truth is that affiliate links are primarily to make money, so if you want to optimize your chances of making money, you need to gather enough data, and there’s so much you can do with this data:
1. For starters, if you know the source of your best-converting visitors, you can double down on your effort and leverage on increasing promotion on the type of content that provides the best return on interest.
2. With affiliate link tracking, you can also determine the top pages where your affiliate links receive the most clicks and optimize them to make even more money.
3. Tracking top earning pages and content can lead to the discovery of new content opportunities in the long run.
So tracking your affiliate links will, in turn, help you track your ROI and improve in the future.
But you have to be careful in choosing the right software to use as it can be daunting if you make a mistake right from the start.
So without further ado, let’s look at how these two platforms will help to provide a solid reporting system that lets you track your links appropriately.
Voluum may very well be one of the most popular link tracking software in the market, and this isn’t because of any media hype or marketing campaign.
It is good stuff.
It has an arsenal of features that makes it an easy choice for new and old marketers alike. Plus, it has a whole list of advantages over many of its competitors.
And Voluum is not a self-hosted platform service; it’s a cloud based service, which sets it up for a lot of benefits.
For starters, as a marketer, you won’t need to spend a dime to invest in servers and their management.
So you only have to focus on managing your business while Voluum takes care of the backend of things.
This also means that the chances of click loss latency are reduced, especially since Voluum has its data center spread across different countries in the world.
You won’t feel nearly as secure against third-parties with self-hosted platforms, as you would with Voluum.
Using Voluum also means that you get to have access to real-time information so that you can make transactions very quickly.
Voluum operates at optimum speed and no matter the volume of traffic at any period, you can easily access the platform from any device.
And here’s the thing:
Voluum may not be for everyone.
Certainly, some big timers will rather they have their own solutions to manage their servers, but whether you are a newbie on your way to success, or a pro who would rather spend time only on the business and marketing ends, then this solution is perfect for you.
So let’s look at some of the features you’ll enjoy with Voluum.
A campaign report enables you to cross-reference data across up to three report groupings.
In Voluum, you can perform the grouping at the campaign specific report.
To generate a report, highlight the chosen role, and then click the report. Or double-click on the entity to display detailed data on the selected campaign.
Choose the desired parameters from the choose grouping drop down menu.
For example, you can group by country, device, and even operating system.
Once chosen, hit the apply button.
You can also change the way and how the grouping is presented by choosing the tree or table report view.
With this feature, you can analyze the data that deem which target variables are beneficial to the campaign and rule out those which are not.
You can restrict the number of conversions according to your affiliate network limits.
To do this, first, go to the offers tab to edit your offer or create a new one.
Then turn the toggle on to activate the conversion cap feature and set the daily cap, time zone of your affiliate network, and select the offer to which the traffic should be redirected after the daily conversion limit is exceeded, and save.
Once this is done, you will be able to verify the daily cap status of your offers.
Pixel redirect URL
The pixel redirect URL is used when you need to fire client side conversions back to your traffic source via a static pixel.
If it is a method supported by your traffic source, go to the traffic source tab and edit your previously created traffic source or define a new traffic source template manually.
Leave the traffic source postback URL blank.
From your traffic source panel, copy the pixel and place it in the pixel redirect URL section.
If your traffic pixels are supplied in a different URL, take the non-script URL within the pixel and use it as a pixel redirect URL in your traffic source template.
You can manually upload conversions in Voluum.
To do this, go to the settings on your dashboard and click on the conversion upload tab, type a click ID in the relevant field, and save.
It will add a conversion to the corresponding campaign report.
With the click ID, you can also add data such as payout transaction ID and conversion type in that order.
To do so, separate each value with a comma. If you do not need to update one of the values, add the comma to separate it out, but leave that as an empty space.
Manual custom cost update
You can manually modify your campaign cost in Voluum.
To do this, go to the campaigns tab and select a campaign for which you want to update cost by single clicking on the campaign name, and then click the update cost button and fill the fields appropriately.
Based on the number of visits recorded for a chosen time range, Voluum will divide the cost and apply it on the per visit basis, and it won’t be drilled down to a granular level.
The manual cost update can be performed up to 15 times for a given hour.
This applies also to restoring costs.
After that, you will not be able to update or restore the cost for this hour.
In addition to the available reports at the top of your panel, you can also access new report categories such as days, months, the hour of the day, and the day of the week.
You can further drill down inside any report you need, which means that you can create specific reports based on all global reports.
It gives you a wider range of possible grouping options in specific reports, such as offers, landers, flow, traffic sources, affiliate networks, and countries.
This is beneficial for a lot of reasons.
For example, if you are tracking publishers ID from your traffic source, you can compare each publishers performance across all campaigns from that traffic source using a report grouped by the correct variable.
Or with the hour of the day report, you can check which hours are not performing during the day, create a specific report for such an hour and you will see all your campaigns and offers.
From here, you can spot which element is responsible for the drop in profit, and then create a rule-based path to redirect your traffic to offers that perform better during that time.
How to create a campaign with Voluum
Creating a campaign with Voluum is very straightforward.
To get started, navigate to the campaigns tab and click the ‘new campaign’ button.
The new campaign form will open.
Begin by giving your campaign a unique name.
Then select the country tag that will determine the existing landers and offers shown in the dropdown menus.
If you are running a global or multi-geo campaign, you should leave the country selection field as default.
Select the workspace you want to assign your campaign to.
Additionally, you want to add or select tags from the list to better organize your campaigns and easily search for them afterward.
Next, select from which traffic source you want to receive the stream of traffic to your campaign.
Making changes to the traffic source or geo will be reflected in an appropriate prefix in the campaign name, enabling you to quickly identify different targets within a larger campaign.
Pick the cost model based on the traffic you plan to purchase, and the model supported by your traffic source.
Directly under the cost model field, you will see the conversion reporting to traffic source section.
Once you click on that, you will see an option to place a source postback URL or pixel.
How to track conversions with Voluum
Tracking conversions in Voluum can be done with the server to server postback URL.
This easily enables delivering the offer conversion back to the associated Voluum campaign.
If you want to use this option for conversion tracking, you need to start with setting up your offer URL.
For a postback request to be resolved correctly, a valid Voluum click ID must first be sent in the offer’s URL query string to be captured by the offer source.
You will need to append the click ID token to a token parameter supported by the affiliate network.
For example, if your network uses HasOffers, you will use the aff_sub2 for the IDs.
You can find out the correct token parameter from your affiliate manager.
Once that is done, you need to have the click ID data relayed back to record the conversion in Voluum.
Then configure the postback URL from the tracking URL tabs within the panel general settings.
Voluum has three pricing tiers – the entry, basic, and advanced plans which cost $69, $224, and $449 respectively.
Funnelflux is another visual tracker that lets you monitor your links with ease.
Unlike Voluum, Funnelflux is self-hosted, but that doesn’t take anything away from it.
In fact, you may be better off with Funnelflux if you have zero coding skills or you do not know which traffic sources are thriving and which ones are burning your time and money.
Even more than that, Funnelflux gives you more marketing options than most link trackers do. You can use it to set up complex funnels that will perform.
It allows you to quickly know which elements on your pages are responsible for increasing your revenue and which ones are not as good.
You can find out quite a lot with Funnelflux.
For example, you can find out which country’s change over best with a particular offer, which traffic change is superior to the other, the gender of predominant purchasers, their age bracket, and so much more.
This is a visual creation tool that lets you do whatever you want with tracking and controlling redirection for your campaigns.
When you go to the campaign tabs, you will see a list of campaigns that are basically containers.
If you expand them, you will see all of the funnels which are within the campaigns.
Now each of the funnels is basically a visual map and you can send traffic from any number of traffic sources to any one of the funnels.
Landing pages and splitting test
You can test to see how different types of landing pages will perform with Funnelflux multivariate function. And you don’t need any technical skills to do so.
All you have to do is drag the different parameters according to your preference and connect them with the tracker.
However, you will not be able to create landing pages inside Funnelflux unless you use external software.
Funnelflux analytics is one of the best things about it.
For starters, it provides you with more than 60 key performance indicators that you can use.
It provides these features with custom tracking fields that lets you easily analyze the statistical significance of your campaign.
You can also see very clearly, the ROI for the leads you are paying for, with its lifetime value of leads feature.
As a self-hosted tracker, you will be responsible for finding servers and other infrastructures before you can use Funnelflux, and while this may not be ideal for everyone, it has its own perks.
If you have the resources, you can create a very sophisticated system and pay someone to watch it full time.
So any downtime or issues will be dealt with immediately rather than waiting for a support team to respond to your query.
But, this will mean that you will be paying heavily for the manpower and servers, which will be way more than the advertised cost.
How to create a campaign with Funnelflux
Creating a new campaign on Funnelflux is more like playing a video game.
One great thing about using Funnelflux is that you can begin from anywhere you want to.
If you right-click anywhere on the black area, you can add a new offer, a landing page, external URL to send people to other pages or websites, and a rotator for multivariate testing.
Once you have created and saved your campaign, right-click on any of the branches you want to send traffic to, and set it up accordingly.
And you are set.
Funnelflux has three packages dedicated for link tracking and a fourth one to manage landing page servers.
The trackers are priced within the range of $179 to $449, while the managed landing pages server costs just $30.
Tracking your affiliate links matters.
If you can’t accurately determine which links are responsible for your revenue surge, then there’s no way to correctly determine if your content and marketing strategies are doing what they are supposed to.
Thus, there will be no way to upscale since you cannot leverage on previous reports to create new campaigns that will result in growth.
And, since affiliate links contribute to your overall revenue stream, this could mean the difference between a successful venture and one that fails.
To help effectively track your affiliate links, you can use Voluum or Funnelflux.
They are both good in their own right, and of course, they have their cons too.
But ultimately, they will do the job, which is, providing you with appropriate and actionable information.
So which software would you prefer to track your links with?THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.
Efose says he is a polymath, which reflects in his work. He excels at inbound marketing, tech, and business. He has a rich experience of working with renowned digital marketing agencies in the past. Often writes for top blogs.