When starting out as a seller on Amazon, one of the first things you need to keep in mind and do is find your specific niche, because your business will do well if you sell something you’re interested in, but also something that you can source and sell.
Niche product research can be an uphill task if you don’t have the right tools at hand to help you get everything, including data, in one platform to help you make some of the major decisions for your online business.
Among the many and most popular tools to do this is Unicorn Smasher. This Chrome browser extension includes a whole host of features, plus it is simple to use and freely available, so you can easily get all the information you need while browsing on Amazon.
Related: Unicorn Smasher vs Jungle Scout
Some of the data you can dig up using Unicorn Smasher include sales and revenue estimates for any product, number of reviews in a niche, canonical product URLs, variations on each product, and so much more as you’ll later see in this review.
Unicorn Smasher, a tool built by AMZtracker, is the perfect product to start dominating on Amazon as it takes out all the guesswork because Amazon research can be daunting.
If you remember how you spent days creating a giant spreadsheet to fit in all your data, then you’re going to love Unicorn Smasher, because it gives you all your data in one click, right in your browser.
The dashboard keeps all of your research in one organized place where you can store your favorites, get a deep dive on variants, export to a CSV file and get valuable feedback.
Once you download Unicorn Smasher, a little icon comes up on your browser, which you can use while on Amazon. Just click on the icon, then type in your search term on Amazon.
Once you find the product you want, then go over to any dropshipping site, for example Alibaba.com, and check out the product you’d like to sell on your own site.
Unicorn Smasher naturally seems to dominate Amazon because it’s free, so sellers and buyers are able to conduct their product research without any hassles.
The extension has some great features built into it that ease the users’ search and ability to select the exact product that will raise their online store’s profile and profits, ultimately.
Among the main benefits you can derive from Unicorn Smasher include:
1. Taking the guesswork out of product selection
Unicorn Smasher makes all the difference in your business as the data-driven sales estimates show you what is selling fast on Amazon, plus the detailed information ensures you are setting yourself up for success.
2. Saves you weeks of tedious research
Compared to using a spreadsheet to locate data, the Unicorn Smasher tool just takes a few seconds to bring up the metrics you need right in your browser.
This way, you save time that would have been wasted creating spreadsheets that end up going nowhere, plus you can navigate from one niche to another until you find the right opportunity for your business.
3. Allows you to manage your research without overwhelming you
If you are getting overwhelmed with all of the data you already have on products and you’ve yet to start analyzing each of them, you’re better off allowing Unicorn Smasher to do it all for you.
This tool lets you manage your research in a clean, comprehensive, simple and easy to use format so you can save time, effort, and move to the next step in your business.
4. Gives you an inside edge on other sellers
For AMZtracker subscribers, it is easier to gain an inside edge on business opportunities compared to other sellers. Once you enter your potential competitors’ listings in the On-Page Analyzer, it quickly shows you whether they’re optimized and you can find data on their exact daily sales through the Sales Tracker.
This could help you find a high-selling niche with unoptimized listings, thus you can take that opportunity and go up the ranks in your own category.
Unicorn Smasher actually delivers on what it says it will do for its users. Some of the tools within the extension that make the product research work easier include:
- Real-time seller and/or buyer request processing
- Overview on pricing, bestselling ranks and reviews
- Sales and revenue projections and estimations based on data from thousands of products on Amazon
- A smart and organized dashboard that organizes your activities over the huge voluminous data
- A restrained sharing feature so that your data is easily shareable without revealing the privacy of your products
However, the chrome browser extension tool only presents and visualizes the financial and capital information, unlike its rival, Jungle Scout, which analyzes and offers recommendations to the user.
Additionally, Unicorn Smasher needs an AMZtracker integration in order to get an inside edge on finding profitable and beneficial opportunities.
Specifically, Unicorn Smasher offers the following features:
- Comprehensive data with an inside look on prices, bestseller ranks, reviews, ratings, estimated sales and much more on any product found on Amazon
- Full dashboard so you can manage all your research in one place with all the information on money-making products
- Accurate sales estimates based on real figures from thousands of live products, with projections on profitability of any niche with confidence
- Canonical URLs so you can check how optimized a product’s canonical URL is
- Variation statistics that give accurate metrics for each of a product’s child variations
- Export tool so you can download your research data in CSV format
- In browser analysis to view sales and PPC (pay per click) metrics in your browser as you search Amazon
- Revenue estimates so you can accurately discover the money made in any niche
- AMZtracker integration to help you find market gaps with the Sales Tracker and On-Page Analyzer
- Fulfillment details so you can know who you’re up against – FBA, FBM or AMZ
- Multiple seller counter which gives each product seller an account
- A full help center and customer support
Overall, Unicorn Smasher works the same way as its rival, Jungle Scout, the only difference being that the latter has even more features that are advanced and deliver effective and efficient output.
Unicorn Smasher’s competitive advantage, though, is that it is free to both download and install, plus it lets users navigate quickly between product niches to get insights on price, ranking, reviews and ratings, among other features.
It is a great tool for those starting out in Amazon selling and need a simple and free tool to elevate their business.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.
Elsie started off as a freelance business and tech journalist. Having written for publications like Lifewire, and WindowsReport, she has garnered immense exposure over the years. She is a certified social media expert with deep interest in internet marketing, ecommerce and information technology.