There is a lot of opportunity in the dropshipping game, but just like any business proposition it isn’t without its risks.
Indeed, according to many experts, the success rate for dropshippers in the first year is an abysmal 10 percent. This failure rate can be attributed to a myriad of issues, but one of the top contenders is that new dropshippers just don’t see enough profit in the first year. This causes them to walk away before sinking too much of their own money into the project.
By and large, the biggest upfront cost for a new dropshipping business is advertising. After all, how can customers find your products if they don’t know about them?
But advertising is tricky business. Deciding who to target your ads towards, what platforms to post your ads on, and the most effective design are just a few of the factors that go into creating an advertising campaign.
And even after all of the decisions have been made, it can be difficult to measure the efficacy of your investment.
Determining which advertising processes yield the best results will help you keep your advertising costs in check and give you a better chance at success. Fortunately, there are a number of tools out there that allow dropshippers to measure the success of their advertising campaigns. We’re going to take a look at two of these tools: ClickMagick and Voluum.
ClickMagick is an affiliate tracking software that offers many robust features.
The tool uses click tracking to provide various and free analytics for your campaigns, while continually taking stock of how well your ads are performing.
One of the key features of ClickMagick is its ability to report the conversion rates of an ad campaign. The service accomplishes this by adding tracking “pixels” to your web pages.
For example, if you’re tracking opt-ins, you add the tracking pixel to the page that the user is redirected to after they enter their email address. This will allow you to start testing and optimizing your various campaigns.
ClickMagick’s Other Features
ClickMagick’s simple dashboard is easy to navigate, making it a breeze for affiliate marketers who want to A/B test and track their links.
The 30-day free trial period is enough time for even the most novice dropshipper to learn how to test their links. Users can also split test the links, using the dashboard to monitor the campaigns or links which perform the best.
ClickMagick also allows you to track conversions on an external page. Often times, affiliate marketers will send customers to a “thank you” page after they make their purchase, but if you want to send traffic to an external page instead, ClickMagick will allow you to track that action as well.
One way to increase sales is by creating scarcity. ClickMagick helps you create this perception with its countdown timer.
If you need to sell a product quickly, or if you’re offering a limited-time sale or discount, this feature will help you do just that. The countdown timer can be created in less than five minutes and used on any link.
One of the worst things that can happen to an advertising campaign is when your link is shared on a website and the page goes down.
You can lose valuable sales and get a bad return on your advertising investment as a result. ClickMagick avoids this problem by monitoring your links and notifying you if a page goes down through an email or phone message.
Then ClickMagick reroutes the ad traffic or pauses the ad until the page is online again.
These are just a few of the many features that ClickMagick offers its users. There are a number of other tools designed to help affiliate marketers optimize the success of their ad campaigns.
ClickMagic’s three pricing tiers are designed to help users find the best fit. These include:
- The Starter Plan
- The Standard Plan
- The Pro Plan
Each plan comes with a free 30-day trial so you can determine if ClickMagick is the best fit for you.
The Starter Plan will run you $12 a month and offers up to 10,000 clicks a month, all core features, funnel tracking with one funnel, two custom tracking domains, six month data retention, and “fanatical” one-hour support.
The Standard Plan will cost you $33 per month and includes up to 100,000 clicks each month, all core features, funnel tracking with five funnels, organic tracking of five websites, ten custom tracking domains, one year of data retention, and one-hour support.
The Pro Plan is for the most serious customers, coming in at $66 per month or $792 for the year.
With the Pro Plan you are promised as many as one million clicks per month, unlimited funnel tracking, unlimited organic tracking, unlimited custom domains, two years of data retention, along with all the core features and the standard “fanatical” one-hour support.
Voluum is another performance tracking tool that allows users to check the success of their advertising campaigns.
The service was designed by Codewise to process real-time data, allowing for instant delivery of information to its users. That’s because Voluum’s system is powered by an architecture which allows it to process numerous data points as they happen in real life.
The service is also accessible from the cloud and can be used from any device, which allows advertisers to keep up to speed with all of their campaigns even if they’re at the grocery store.
The platform uses high-grade encryption to protect users’ data and authentication methods that are eerily similar to those used by global financial institutions.
In the case of a server timeout in a specific location, Voluum will redirect traffic to the closest data center to ensure that the campaign is always live and can be clicked on.
Voluum also brings with it the ability to scale its services depending on the volume of traffic you receive. No matter how busy your site becomes, Voluum’s infrastructure is designed to scale up or down depending on the need. This ensures that data limits don’t impede your success.
Voluum offers its own reporting suite, but sometimes users want more. To fill this need, the service comes with its own API that users can use to connect reporting systems to their tracking application.
The price tag for Voluum is steeper than for ClickMagick, but it still offers a tiered system depending on the user’s needs.
The Basic Plan is $299 per month and includes two million events per month, six months of data retention, one custom domain, and one dedicated domain.
The Advanced Plan – which the company claims is its most popular – will run you $599 each month. It includes ten million events each month, two additional users, a year of data retention, three custom domains, and one dedicated domain.
By far the most expensive is the Premium Plan, which costs $1,499 each month. The services included are: 30 million monthly events, five additional users, two years of data retention, five custom domains, and one dedicated domain.
Additionally, the company offers users the ability to create their own customizable plans and save with annual subscriptions. The service also comes with a free seven-day trial.
Obviously, Voluum is a pricey proposition when it comes to the initial investment. But like most of these services, it depends on the individual user’s needs.
For what it’s worth, utilizing ClickMagick’s free 30-day trial is likely the best first-step. If after that you feel it didn’t meet your needs you can try Voluum’s free 7-day trial. After testing out each of the services, you can determine what works best for you.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.
Sam Zaman loves to write on technology & related stuff. Ecommerce, mobile and internet marketing equally drive her interest. Likes gardening and experimenting with new recipes. An avid reader and absolutely mad @bout donuts 🙂