Email marketing is one of the most effective marketing methods out there in terms of ROI.
To build an email list, you have to collect email addresses. In order to do that, you need to use an email signup plugin on your website so that you can capture their information.
Getting your website visitors’ email addresses can help you turn them into leads, which you can contact over and over again.
Three of the most popular email signup plugins are Sumome, Mailmunch, and Thrive Leads. Today, we’ll compare all three of them to help you decide which one is the best for you.
Sumome is a suite of tools, including signup forms, analytics, and social sharing buttons.
Signup and Contact Forms
Sumome has several different signup forms you can install.
You can choose to collect email addresses through a popup, an inline form, a box in the bottom corner of your website that scrolls together with the user, a header bar at the top of your site that scrolls with the user, or a “welcome mat” – a large form above your site’s content. You can also set up contact forms on select pages.
Each signup form can be customized. There are many different design templates to choose from.
You can also change the display rules. For example, you can choose how much time should pass after someone enters your site before a popup appears or which pages a form should appear on.
If your goal isn’t to collect email addresses, you can also have the popup display a call-to-action.
If you’re not using an email service provider such as GetResponse or Aweber, you can store your collected email addresses on your Sumome account.
You can then send out emails to your subscribers through the Sumome platform. You can even schedule emails for later.
Sumome lets you set up social sharing buttons on your website.
These buttons can be placed anywhere on your pages. For example, you can choose to have them below your content, above your content, or on the side of your page in a vertical row.
You decide which social networks to include.
Sumome has two great additional features that encourage users to share your content.
You can turn on image sharing, which will cause social sharing buttons to appear on an image if a user hovers over it with their mouse. You can choose to do the same if a user highlights a block of text.
Sumome gives you detailed analytics for each form, including impressions, views, and submissions.
You also get detailed site analytics, such as page views, average page reading time, and more.
The best part is their heat map analytics. They let you to see where users are clicking and scrolling on your site.
Sumome is free. However, there is also a $29/month plan for additional features, such as push notifications, click-trigger popups, no Sumome branding, and autoresponder emails. There is also a $79/month plan for ecommerce businesses.
Mailmunch is a much simpler plugin that focuses only on helping you collect email addresses. It does its job well and is easy to use.
There are several different signup form types available with Mailmunch. These include:
- A popup form
- A sidebar form
- A topbar form
- An embedded form
- A corner scroll box form
Each form can be customized. You can choose different colors, wording, fonts, and styles.
You can also set up display rules for each form, such as when or on which pages a popup should appear.
Mailmunch also lets you set up landing pages. There are a number of themes to choose from.
This is an easy way to set up a WordPress landing page to collect email addresses without having to use a second plugin.
Mailmunch lets you set up email campaigns to send broadcasts to your subscribers.
In addition, you can set up an autoresponder email to welcome people who sign up.
Of course, you can also connect Mailmunch to Aweber, GetResponse, or any other popular email service provider.
Mailmunch is free to use. In their premium versions, which start at $12/month, you get access to things like analytics and A/B split testing. In addition, you get access to their library of premium form and landing page templates, besides the basic ones included in the free version.
Thrive Leads is a premium WordPress plugin for users with more advanced needs.
Thrive Leads has all of the form types that Mailmunch has, as well as additional ones, such as a screen overlay, a lightbox popup, and a footer box.
Thrive Leads has a comprehensive drag-and-drop editing platform that you can use to create your forms. There are dozens of beautiful templates to choose from.
Thrive Leads also lets you create multi-step forms.
You can set up forms with different designs or display rules and see which ones convert better.
One of the best things about Thrive Leads is that you can target specific visitors with specific forms.
For example, if someone already subscribed to your email list and visits your site again, you can have a popup that promotes a coupon code displayed to them.
Thrive Leads has detailed analytics for your forms. You can see things such as your list growth and your conversion rates over time.
These detailed reports and stats will help you keep track of your goals and improve your performance.
Thrive Leads Pricing
Thrive Leads is not free. It costs $67 for one site, $97 for five sites, and $147 for 15 sites.
You can also get a $19/month Thrive Themes membership, in which case you will get access to their other plugins and themes as well.
Which Plugin Should You Choose?
All three plugins are great for building an email list.
If you are looking for a simple but awesome signup form plugin, go with Mailmunch.
If you want more stuff like analytics and social sharing buttons, go with Sumome.
They are both free if you only have one site.
Finally, if you have advanced needs and are willing to pay a premium price for a plugin that has better forms, more form types, better targeting options and more tools, go with Thrive Leads.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.
Benjamin Levin is a digital marketing professional with 4+ years of experience with inbound and outbound marketing. He helps small businesses reach their content creation, social media marketing, email marketing, and paid advertising goals. His hobbies include reading and traveling.