Getting started with E-commerce?
If you are, then you must know that e-commerce is an increasingly popular way to make money on the internet.
For one, a Statista report shows that e-commerce has grown from an estimated $2.3 trillion in sales in 2017, and it’s projected to hit almost $5 trillion in 2021.
In fact, in the United States alone, 10% of every retail sale are from e-commerce, and this number is expected to grow by almost 15% every year.
These figures are not a depiction of nothing; they show that e-commerce will continue to grow through the years and it is up to online shop owners to take advantage of this whirlwind.
There are tons of resources on the internet about how to start an e-commerce shop which can make it difficult to know where to begin if you are just starting out.
Before now, you might have required the help of a team of engineers to get an e-commerce business up and running, but now there are easier ways to set up a profitable online store without having to go through too many hassles and technicalities.
If you know one or two things about internet marketing, then you have probably heard that you need to be on Facebook.
As if that is not enough, 74% of consumers rely on social media before they make a choice to buy something.
So it only makes sense that Facebook will be used for transacting businesses of different sorts including e-commerce.
Now, how’s this relevant to ShopTab?
Well, ShopTab is a standalone Facebook e-commerce application that makes it easy for you to quickly set up your online store.
With ShopTab, you can literarily set up a store on Facebook in less than 15 minutes.
The company, which was purchased in 2011 by Watershed software, has now become one of the top choices for premier online stores for Facebook, with high profile clients Radiohead and Coca-Cola.
ShopTab allows you to add and sell products right on your Facebook page.
It also allows you to connect with an existing e-commerce website if you already have one, or if your products are in other Marketplaces such as Amazon, Etsy, eBay, etc.
The easy-to-use software management makes it ideal for non-technical beginners as well as seasoned e-commerce experts. Most importantly, the app is easy to use on the customer’s end without any extra charges.
How it works
It is very easy to get started with ShopTab.
First, go to shoptab.net and click on the ‘free trial’ button. When you click on there, it will give you the price breakdown that is based on a number of products. Choose the one that suits your need and proceed.
After the initial registration, login to your dashboard; this is where you will start everything.
To add a product to your store, click on the ‘Add products’ tab, and then it is really straightforward from there.
Add your product’s name, an SKU number if you have one, price, categories, initial quantity, description, product images, shipping cost, and save this information.
Now you are ready to activate ShopTab on your Facebook page.
To do so, go to your ShopTab dashboard and click on the ‘Settings’ tab, then select ‘Add to Facebook Page’. It will automatically take you to your Facebook and ask you to confirm your user account.
In the new tab, ShopTab will ask you to like their page and show you a list of Facebook pages you manage.
On the left sidebar of the page, locate the ‘Add to My Page’ tab and click on it. A list of pages will show. Choose the page you want your ShopTab to be on.
Click ‘Connect’ and your ShopTab appears on your Facebook page.
Upon completion, your store is set up and ready to go, and it will look something like this:
Then you are all set.
ShopTab Features and Implementations
ShopTab ensures that you are able to support major credit card payments with its PayPal integration feature.
PayPal is the world’s largest and most secure payment system, and utilizing it for your ShopTab account provides a complete turn-key solution for your Facebook store.
Integrating PayPal with your store is easy.
All you need to do is to select the settings tab on your ShopTab dashboard, click ‘Integrated Cart’, and then enter your PayPal email address and save.
Under this feature, you can also designate the number of units in stock under each product listing as well as hide sold out items from your page.
When your customers move to make a purchase on your store, this is what they will see:
When they click ‘Buy Now’, they will be directed to an order summary where they can pay via cards or PayPal.
Existing e-commerce site installation
Using an existing website is a great option if you already sell your product through a third-party website like Amazon and eBay.
As you upload your products on ShopTab, you will be able to designate a URL that will lead customers to that product’s page on the third-party website.
On the buyer checkout option, make sure the ‘External Product Link’ box under ‘Existing website’ option is checked.
This is what your buyers will see on your page:
When they click ‘Buy Now’, they will be directed to the corresponding product page on your site.
Multiple product upload
ShopTab gives you the option to upload more than one product to your store at once.
To do this, select product feed under the settings tab dropdown and choose the type of file you want to upload.
You can download these files from your page on existing e-commerce sites like Amazon. Just keep in mind that the file needs to be in a CSV or Tab Delimited format.
If your products are frequently uploaded, you can automate the product to save time and keep your page up to date.
TinyPay store for selling without e-commerce website
If you don’t have a dedicated e-commerce website and your products are not listed on third-party Marketplaces like eBay or Amazon, ShopTab has a solution for you with TinyPay.
Using TinyPay is free and all sales generated from your store go directly to your PayPal account.
If you have an existing PayPal account, setting up your TinyPay page will take only seconds, if you don’t, you can easily sign up for one via the TinyPay homepage.
Other ShopTab features include:
- Responsive mobile Marketplace feature
- Google and Amazon API integration
- Conversion from Rails 2.1 to Rails 3.2 for a modern and secure codebase
- Content delivery support on multiple devices
ShopTab pricing starts at $10/month for 500 products, $15/month for 1000 products, and $20/month for 5000 products.
If you have done your homework on starting an e-commerce business, then you must have come across Shopify somewhere.
What is the Shopify e-commerce platform?
Think about it as the WordPress of e-commerce. It is maybe the easiest and most popular platform for setting up an online store.
Even if you have never had a website, or you are only getting started with e-commerce, Shopify is a great option for you.
With Shopify, you can set up your online store to sell whatever goods or services you want.
The platform allows you to customize your store to your taste, organize your products, and accept payments via several methods.
Shopify has several conveniences including the fact that it can take care of hosting your store for you, but for the purpose of this article, we will focus more on Shopify for Facebook.
Whether you already have a pool of buyers or zero people to sell to, Shopify Facebook store can help you achieve your business goals.
Best Self is an example of a perfect Shopify Facebook store.
How Shopify for Facebook works?
All Shopify plans contain the Facebook option, so you can get started with as little as $9/month for the Shopify lite plan.
First and foremost, sign up for Shopify.
To get started on Facebook, you first need to have a Facebook business page.
Then on the Facebook search bar, search for Shopify and select Apps.
On the Shopify page, select ‘Use Now’ and sign in to your account.
When you are all set up, your dashboard will look something like this:
After your shop has been approved, you can add new products via the ‘Add a product’ link and your products will automatically go live on your store.
Shopify Features and Implementations
If you are not up to selling on your e-commerce site just yet, Shopify for Facebook is a great way to get started.
This feature allows you to recreate an entire shop on Facebook and allows customers to buy directly from you without redirecting them to an external website.
Shopify automatically syncs payment from your social store with your main account so that you can see and manage everything from one place.
Abandoned cart recovery
Cart abandonment is a huge worry for e-commerce businesses.
In fact, stats show that 7 out of 10 customers add products to their basket and leave without buying.
Shopify allows you to see this list of customers that left their carts without buying.
You can bring many of your customers back to complete their purchase by sending them reminder messages.
Tracks best buyers
Shopify helps you track and monitor your customers’ information and purchase history.
So if you have sold a product in the past and you have just launched a similar product for sale, you can reach out to buyers that are more likely to buy this product.
Other Shopify features include:
- Gift cards for holidays
- POS payment
- Auto-calculator for shipping price
- Amazon and Rakuten partnerships
- Analytics and reports
Shopify has 5 plans to choose from.
The lite plan is hidden when you just visit their website. It costs $9/month.
The basic, Shopify, and advanced plans are priced at $29, $79 and $299/month respectively.
Final Verdict: ShopTab vs. Shopify – Who wins?
While Shopify is an awesome solution for a standalone e-commerce business, I will not recommend it as your ultimate selling option if you want to select Facebook as your primary selling channel.
ShopTab has more features dedicated to Facebook e-commerce and is an ideal platform for breaking into online selling.
But if you want to start a proper online store, then Shopify is your best bet.
Remember that all of the Shopify plans include the Facebook add-on, so even though you decide to opt for a full-blown online store, you’ll still get to have a Shopify Facebook shop as an added channel.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.
Efose says he is a polymath, which reflects in his work. He excels at inbound marketing, tech, and business. He has a rich experience of working with renowned digital marketing agencies in the past. Often writes for top blogs.