Retailers love Amazon. It makes the dream of selling to the world without hauling products across borders a reality.
Due to this love for Amazon, merchants are making a killing. Over 25,000 businesses on Amazon earn more than $1 million in sales. In the US alone, businesses sell an average of four thousand items per minute.
Although it has so much potential, the marketplace has also become fiercely competitive. Over one million sellers join Amazon every year. So, you must be an outstanding Amazon retailer to succeed.
In the face of such stiff competition, you want to rely on proven Amazon seller tools to achieve desired business results. From finding profitable products to tracking your performance, Amazon seller tools help your business grow.
Let’s compare two powerful Amazon seller tools you can use right away.
SellerApp is an all-in-one seller tool that helps Amazon entrepreneurs build successful businesses.
This tool is equipped with custom-built solutions to manage sales, marketing, and operations.
Whether you are starting or growing your Amazon business, SellerApp will demystify the entire process. With an exhaustive suite of features, you can build your business and achieve a surge in Amazon sales.
Dilip Vamanan and Brij Purohit created SellerApp in 2016. The company’s goal was to help e-commerce sellers increase their revenues.
Notably, on Amazon and other e-commerce websites. The company has its headquarters in Singapore and another office in India.
Today, over 15,000 Amazon Sellers worldwide trust SellerApp. Reputable brands that trust SellerApp includes
- Quantum Networks,
- Four Sigmatic on Shrooms and
- John Mann’s Guitar Vault
SellerApp has use cases in
- Big Data
- Product and Competitor Analysis
- Business Intelligence and
- Market Research
The SellerApp platform has served more than 10,000 satisfied customers. More so, over 97 percent of their customers are happy with the solution.
With SellerApp, you can achieve a 44 percent increase in revenue, and sales increase by 2.3 times.
Getting Started With SellerApp
SellerApp is a web-based solution suitable for Amazon entrepreneurs and marketing professionals. The Software-as-a-Service (SaaS) solution is licensed on a subscription basis. Users can access the solution features via any web or mobile browser.
To access the solution, you will need to start a free trial or subscribe to a paid plan. During the 7-day risk-free trial period, you can explore the app and cancel anytime. The trial period also allows users access to personalized onboarding service and support.
After the trial period, SellerApp will activate the plan you selected during signup.
SellerApp is feature-rich and endowed with specialized tools to help you
- Find profitable products to sell
- Optimize your Amazon SEO to increase sales and
- Access insights on competitor sellers and products.
SellerApp caters to three critical functional business areas. Marketing, Sales, and Operations.
This solution will help you include boost your sales, product intelligence and optimize your portfolio.
Sales: The features designed to help you boost your sales include:
- Listing Quality
- Product Ideas and
- Portfolio Consultation
Product Intelligence: The features below will help you make smart business decisions
- Product Tracking
- Seller Watch
- Keyword tracking
- Product Keyword
The Portfolio Optimization features include:
- Portfolio Dashboard
- Product Sourcing
- Index Checker
- PPC Analyzer and
Let us take a look at all the features.
SellerApp Product Research
This feature helps you to discover your most lucrative and best selling Amazon Product.
SellerApp provides a comprehensive database of more than 35 Million Amazon products. Moreso, this solution collects more than 300 million data points from 9000 plus successful Amazon sellers.
If you are short of product ideas, this tool will help you find profitable products and niches. More importantly, you will discover products with high profitability and low competition.
By analyzing vital metrics like sales and revenue estimates, bestseller ranks (BSR), ratings, and fluctuations, etc., you can choose the best product.
The filter function helps you save time during product search. You can use basic filters or prefilter winning products by use cases to
- Discover niche products based on preferred category,
- Find trending Amazon products based on current market trends
- Best building ideas that can help you achieve more profit
The SellerApp Chrome Extension allows you to analyze your data, verify metrics, and choose the best products.
With a few clicks on your browser, you can pick winning products. Additionally, SellerApp will help you analyze your product pages and results.
You don’t have to miss out on decisive moments. SellerApp warning and alerts will notify you about, and critical product changes.
For instance, you can receive a real-time alert on price changes and BSR changes, etc.
SellerApp will track and provide insight into competitor products. You will discover product modifications that are driving your competitor’s success.
Whether it’s the listing keywords or market trends, this insight can help you boost sales. Also, you can use this information to create the next best product.
SellerApp has built this feature to make product research seamless.
SellerApp Product Ideas
Businesses find valuable product ideas and concepts from their environment. Similarly, this feature helps you to find profitable and proven product ideas.
Plus, you will get inspiration from existing bestsellers, new and trending products.
With the custom-built opportunity score algorithm, you can analyze
- Potential Profit Margins
- Niche Opportunity
- Market Demand
The opportunity scores will provide valuable insight to help you make data-driven decisions.
Go ahead and find amazing product ideas to help you achieve massive growth.
SellerApp Keyword Research
Whether you are running an SEO or PPC campaign, reliable keyword data is critical.
Keyword data, monthly search volume, PPC impression, and cost are valuable keyword data. And utilizing this data will increase your product visibility in the Amazon marketplace.
You can analyze the keyword trend during a period to determine keyword profitability.
SellerApp keyword research tool helps you select the best keywords for your listings. You will find useful more 100 keyword suggestions for your product.
This tool will provide estimates for traffic from pay per click campaigns. Moreover, you will see the bid cost for search impressions for high profile keywords.
Again, this app will provide insights into competitor keywords and product listings. And, you will be able to see search volume, keyword bid cost, top products, etc.
SellerApp PPC Analyzer
SellerApp PPC Analyzer is one of the best Amazon sales optimization tools. If you want to achieve long term sales and profitability, you need to harness this feature. This advanced PPC tool can be customized to support your short and long term sales strategy.
Let us show you how.
If you optimize your PPC campaigns, each ad click can result in profits. The PPC Analyzer helps you eliminates ad spends on keywords that won’t drive sales. SellerApp’s intuitive algorithm will show you negative keywords that will impact your ad campaigns.
By optimizing negative keywords, you can restrict your PPC ads to reach the best audience. Also, by reducing wasteful ad spends, you can improve your bottom line.
Furthermore, the analyzer will show the top-performing keyword that will help drive profitability. The PPC optimization tool will also increase your ad visibility and ad effectiveness.
It doesn’t stop at ad visibility. This tool serves your ad to the right audience at the right time to increase your conversions. By targeting the right keyword mix and audience, you can achieve long term profits.
SellerApp Keyword Tracker
It is not enough to use the right set of keywords for your campaigns. You need to track their performance. Tracking your keywords will reveal which keywords are performing and underperforming.
With the keyword tracker, you will discover your product listing rank among search results for specific keywords. Also, this tool will show your page rank and position among competitors. Similarly, the
Keyword Trends feature will show changes in search results for specific keywords.
Using the Reverse ASIN feature, you can examine top competitors’ keyword and performance. You can use critical insight from this data to optimize your campaigns and achieve results.
Additionally, if you launch new products, you can monitor their position and performance. Monitoring will enable you to choose the right strategy to outperform your competitors.
This feature provides a report to help you analyze ad and campaign performance.
With this feature, you can improve your Amazon SEO and PPC campaigns and increase sales. You should use this tool to optimize your ads by focusing on high-performing keywords.
SellerApp Index Checker
Optimizing your backend is a critical part of a successful Amazon SEO strategy. This tool will optimize your backend to help you drive traffic to your listings.
With this tool, you can view your indexed backend keywords. More so, you will see your backend search terms and those for which your products are not displaying.
With this insight, you can optimize your backend to improve Amazon search visibility.
Amazon algorithms index the first 250 queries in your backend search term fields. Thus, you can find and remove duplicates and focus on keywords that will boost visibility.
SellerApp Listing Quality
If you want to drive traffic and product sales, your listing quality must be top-notch. That’s where the listing optimization tool comes in handy.
SellerApp provides one of the industry’s best listing quality analyzers. This tool analyzes and provides product listing recommendations based on proven strategies.
You can optimize and track your product listing using the Listing Quality Index (LQI).
SellerApp’s Listing Optimizer analyses your listing visibility, keywords, ranks, and backend data.
Moreso, it optimizes and improves the on-page listing rate.
With this tool, you can study and analyze competitor listing. Find out your competitors’ key sales strategies and use them to your advantage.
The Listing Quality Alert helps you track changes in every part of your product listing. Plus, you can monitor changes in your competitor listings.
The Listing quality index (LQI) monitors changes in
- Keyword Indexes
- Backend Keyword Status
- Stagnant review counts
- Best selling listings
SellerApp Profit Dashboard
This tool provides insight into your Amazon profits and inventory. You don’t have to calculate your Amazon profit margins manually.
Monitoring your profit is a crucial step towards business success. With Seller App, you can track your Amazon revenue and profits. You will also be able to filter data and sort products based on
- Listing price
The insights and data will help you forecast sales and focus on the most profitable products.
Stocking the right products at the right time will help you maintain low costs and high profits. This tool will help you avoid business collapse due to stockouts.
You will receive alerts on inventory, demand, and lead time.
Another key feature is the listing Hijacker. You will receive notifications when fraudsters hijack your listing.
SellerApp Business Alerts
SellerApp allows you to monitor key business metrics. You can track and get actionable insights on your inventory, sales, and profit. With real-time alerts, you can
- Protect your business from fraudsters and hijackers
- Monitor feedback and take immediate action
- Track changes in Listing quality
- Monitor competitor’s business strategy
- Track inventory and restock when necessary
SellerApp Free Tools
SellerApp has a wide range of free tools to help Amazon entrepreneurs. They include:
- Amazon Keyword Tool
- Product Sourcing
- Listing Quality Checker
- Duplicate Keyword Remove
- Amazon Sales Estimator
- FBA Calculator
- Trademark Search
- Amazon ACoS Calculator
- Product Description Editor
SellerApp Pros & Cons
- Software is easy to use
- Complete Package bundled into one subscription
- They have a robust database of Amazon products
- Excellent customer service and support
- A comprehensive guide and knowledge base for users
- Wide range of free tools for users
- Trial period is short
SellerApp offers suitable pricing for
- Amazon Sellers ( Self Service)
- Managed Service (Professionally Managed Seller Accounts) and
- Custom Requirements (For Brands and Agencies)
For Amazon Sellers, pricing is according to business volume and expect monthly revenue. Moreso, it is divided into three categories
1. The Professional
Starts at $199 per month billed monthly
With this plan, you can track 100 Products. Suitable for businesses with Amazon Revenue up to $25,000 and Ad spend up to $2,500.
- Product Research and tracking
- Keyword Research
- Profit Dashboard
- Listing Optimization
- Chrome Plugin
- It starts at $399 per month billed monthly.
- This plan allows you to track up 250 Products.
- Also used by businesses with Amazon Revenue up to $100,000 and Ad spend up to $10,000.
Includes all the features in the professional plan including
- Priority support
- Team Members
Starts at $549 per month billed monthly
- Tracks 500 Amazon products
- Suitable for companies with Amazon Revenue up to $10 Million Amazon Ad spend up to $100,000
Includes all the features in the business plan including
- Priority support
- Team Members
- Dedicated Success Coach
You will save up 25 percent on all subscriptions if you make annual payments.
For Managed Service: Pricing starts at $699.
Users will have access to
- Keyword Optimization and Listing Creation
- Professionally Managed Services – Amazon PPC
If you have a customized requirement, you will need to fill out a form or chat with an expert.
Jungle Scout is one of the most widely used and trusted Amazon seller tools.
The team led by Greg Mercer has amassed impressive numbers. They have powered over 200,000 business and tracked over 175 billion products. Thousands of Amazon entrepreneurs use Jungle Scout to build, grow, and manage their businesses.
Whether you are starting or growing your Amazon business, you can use this tool. Developers, designers, and marketing professionals are not left out.
Jungle Scout has solutions to cater to Amazon businesses of all sizes. They have a promise of commitment to guide through every step.
Getting Started With Jungle Scout
The Jungle Scout solution is web-based. Therefore, you can access the solution on any mobile or web browser. But first, you need to subscribe to a monthly or annual paid plan.
Jungle Scout does not offer a free trial. But, they provide a 14-day risk-free, money-back guarantee. If the product does not meet your needs within the 14 days, you can get your money back.
There are tons of reasons why Jungle Scout stands out. Their incredible features and tools set you up for long term success.
Let us take a look at these features
Jungle Scout Opportunity Finder
This feature drives sales and profitability. More so, it helps you explore the shows the product niches with the best potential. Most importantly, high demand and less competitive product niches and keywords.
It also offers reports on monthly sales, price, and search volume for product niches.
Moreso, this niche hunter lets you see the latest and rising product and niche trends.
With historical and graphical data, you can evaluate how products have performed over time. With Jungle Scout, you can make data-driven decisions based on your Niche Score.
The niche score uses a unique algorithm to ranks product opportunities on a scale of one to ten.
This ranking is based on parameters including
- Competition: Where ten is the most competitive, and one is the least competitive.
- Listing quality: The Listing quality score reflects the optimization level of the niche listings.
- Product demand and availability
If the opportunity is high, then that niche represents a great opportunity.
Jungle Scout Product Database
With Jungle Scout’s comprehensive product database, you can stay ahead of your competitors. Their database contains more than 70 million Amazon products.
Mining data from such an extensive database can be difficult. But the best thing about it is that you can use custom and preset filters to narrow your search.
You can filter products based on product categories, profit margins, estimated sales, revenue, and sales ranks.
If you are looking for the right product to invest in, then you should consider the FBA profit calculation tool. This tool lets you calculate the costs associated with your product.
Furthermore, you can factor these calculations in your decisions on the right product to invest.
Also, this feature will help you to manage your products effectively. You can add products in groups, export products, and search results to your spreadsheet.
More so, you can explore Amazon’s global marketplaces for products and product rankings.
Jungle Scout Product Tracker
Jungle Scout provides a real-time overview of product history. Sellers can track their products. Especially, products with the potential to generate huge profits
More so, you can evaluate and compare different product ideas to pick the next big product.
Other parameters you can track with this tool include
- Daily inventory and Sales
- Product Price and performance and
- Product and Sellers ranking
With insights from the tracker, you can boldly make informed business decisions.
Jungle Scout Supplier Database
The supplier database is a great place to find credible product suppliers.
Based on transactions, customer volume, and confirmed shipments, you can validate suppliers. If you come across any product that looks similar, You can use Amazon Standard Identification Number to search and find the exact supplier.
Also, you can use the Supplier Tracker to
- Compare sales quotations and invoices from different suppliers
- Manage samples and purchase orders, and
- Access contact information and save suppliers list
- View and track transaction history and records.
Jungle Scout Keywords Research
Keyword research is an important SEO and PPC strategy. You need to ensure your product is visible. Without this, you cannot record sales.
This tool lets you search for high performing and top-ranked keywords to boost product visibility.
Keyword Scout presents analytics high performing keywords for a specific time. Also, you can access data on PPC bids and the actual cost.
Using relevant keyword optimizes your Amazon listings, increases your visibility and sales.
Also, you can monthly, quarterly, and annual product trends, product popularity, and seasonality and search Volume Trends. With this tool, you can find competitive keywords to improve your campaigns and
Jungle Scout Product Launch
If you are looking to launch your Amazon business, this feature is right for you. From promotion to communication to feedback, this tool helps you manage every detail.
You can launch and promote your product to reach more buyers. Also, you can engage with customers using personalized emails.
With this feature, you can reach customers at every stage of the customer buying process. Whether they are searching for product searches, confirming their order and delivery notices.
Jungle Scout Sales Analytics
Sales analytics helps track sales performance and trends. Understanding these trends will help you find improvement points.
Also, you can use the information to forecast future sales. Also, you can record fees, including costs that are specific to your business.
With this tool, you can track your current and historical PPC campaign costs.
This Sales Analytics tool provides accurate real-time and historical data on
- Number of products sold,
- Revenue, Profits and sales margins, and
- Return on investment.
Furthermore, you will see every hidden fee. The financial statements will reveal the cost of goods sold, operating expenses and taxes, etc.
More so, you can compare sales for different periods. This feature shows you how refunds, promotions, and other costs have impacted your profitability.
Jungle Scout Inventory Manager
Jungle Scout will help you maintain adequate stock. The inventory manager notifies you about stock level, best order, or stock period to avoid stockouts and increase sales.
Furthermore, the inventory manager helps you plan. You can access information on relevant metrics such as sales, and average profit per unit sold.
Jungle Scout Product Alerts
This tool alerts you when there are changes to your Amazon products. With this tool, you won’t be caught unaware.
You will receive notifications when there are alterations to your
- Product ratings
- product titles, and
- Rankings, etc.
More so, you can quickly react to listing problems such as low stock, negative reviews, and listing availability.
Jungle Scout Pros & Cons
- Jungle Scout product discovery tool offers accurate insight.
- Lower pricing when compared to similar tools.
- The software is user-friendly.
- Jungle Scout has a Large product and Supplier database.
- Products and sellers analytics are extensive and accurate
- Users will find a large number of product ideas from Niche finder.
- Customer Service and Support is top-notch.
- Jungle Scout does not offer a free trial.
- The Chrome extension is billed separately and has limited features.
Jungle Scout Pricing
Jungle Scout does not provide a free trial. But they allow you to try the software for 14 days. If you don’t like the software, you can get your money back. Also, you can reduce your cost by 50 percent when you
subscribe to any of their annual pricing plans.
With Jungle Scout, you have three pricing options.
1. The Jungle Scout
This plan starts at $49 per month billed monthly. Features you will find in this plan include
- Product and supplier database
- Keyword research tool
- Sales estimates
- Jungle Scout Academy
- Rank tracker
- Sales analytics
- Customer support
- Inventory manager
- Listing builder
- Alerts, Email campaigns, and product promotions
2. The Jungle Scout Plan and Extension
This plan is billed monthly and starts at $69 per month. It includes All Jungle Scout Features plus
- Opportunity Score and
- Chrome Extension
3. The Extension
The Extension plan Starts at $39 billed monthly.
- Chrome Extension
- Opportunity Score
- Product Database
- Product Tracker
- Supplier Database
- Keyword Scout
- Jungle Scout Academy
- Sales Estimates
- Customer Support
SellerApp and Jungle Scout are both widely used Amazon seller tools. They are 100 percent worth the investment. They both offer feature-rich platforms to help you grow your Amazon business.
While SellerApp offers an integrated solution with revenue and volume-based pricing. Jungle Scout offers a more user-friendly platform with an extensive product database and a lower price point.
Our extensive review should guide your decision on which tool will work best for you.
Verdict – SellerApp Vs Jungle Scout
If you are scouting for a solution that offers extensive features with revenue and volume-based pricing. Look no further. SellerApp is the best tool.
But if you are looking for a solution that is both feature-rich and price friendly, Jungle Scout is your best bet. The verdict here is that Jungle Scout is the better Amazon seller tool.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.
Sam Zaman loves to write on technology & related stuff. Ecommerce, mobile and internet marketing equally drive her interest. Likes gardening and experimenting with new recipes. An avid reader and absolutely mad @bout donuts 🙂