Ecommerce is a growing business.
According to Statista, online sales are expected to make up 17.5 percent of total global retail sales by 2021.
So it shouldn’t be surprising that more people than ever are starting to find their entrepreneurial spirit.
Especially when you consider that small retailers could see up to 30 percent more mobile conversions than their larger counterparts, according to Practical Ecommerce.
Amazon has proven to be one of the most popular resources, accounting for 44 percent of all U.S.
Ecommerce sales, according to One Click Retailer.
It’s statistics like this that are leading many budding entrepreneurs to set up shop with Amazon.
Indeed, of all Business-to-Consumer ecommerce sales in the US, 55 percent are sold through branded stores.
As opposed to 45 percent via marketplaces.
Despite the opportunity available, eeking out a living using the Amazon marketplace can be difficult.
At minimum, you need to stay abreast of what your competition is offering as far as similar products and pricing.
That’s just to remain competitive.
Staying Ahead Of The Competition
But with all of the businesses floating around the web, vying for people’s hard-earned dollars, keeping up to date on the competition can be difficult.
Fortunately, there are a number of online products available to help you dig into the data.
Behind your competitors and make sense of the numbers in a myriad of ways.
We’re going to use this article as an opportunity to dig into their features, pricing, and usability to see which one is the better tool for online retailers.
It may be cliche to say that you can’t always judge a book by its cover, but sometimes sayings are cliche for a reason.
When you are trying to decide whether to invest in a product, that first impression is important.
That means that how these sites present themselves to the world is important. Let’s take a quick first glance at each of these offerings.
Upon first visit, Jungle Scout’s website is clean and clear.
The graphs make it look professional while the color scheme somehow evokes the company’s connection to Amazon.
(Not to mention the glaring Amazon-centric text on the middle of the page).
The heading bar, with its Products, Pricing, Blog, and Resources links – as well as it’s membership login area – all make the site professional looking.
This isn’t the type of place that scares you away from spending money.
I’m less impressed by ASINspector’s page.
The use of childish fonts and arrows makes it look somewhat juvenile.
I’m also a little discouraged by the prominence of the YouTube video explaining what the product is. It just seems a little… needy.
I would expect people coming to your site at least have a vague understanding of your product.
At least enough that you don’t have to so boldly state what it is you’re offering exactly.
Winner: Jungle Scout
Bang Vs. Buck
As much as we may not like to admit it, most burgeoning online retailers don’t have a lot of capital to throw around on silly investments.
That means you have to make every cent count.
In order to do that, you have to know how much every tool you use is going to cost you.
Breaking down the different plans or offerings may seem tedious, but it can save you a lot of money in the long run.
So let’s have a peek behind the pricing curtain of our two competitors.
Jungle Scout offers both a Web App solution and a Google Chrome Extension solution.
According to Jungle Scout, the Chrome Extension is more suited for entrepreneurs who already know what they want to sell
You can search through Amazon’s products and quickly add whatever items you like to your store.
The $197 annual fee for the Chrome Extension Pro works out to around $16.41 per month.
So if you already know what you want to offer the world, this is the direction for you.
The Web App is the premium version, and is designed to help entrepreneurs.
Find out what products are currently popular online and in turn be able to sell those on the store.
Two of the tools in this offering are the Product Database and the Niche Hunter tool.
These take advantage of an easy to use set of filters to help retailers generate product ideas.
This is definitely the premium version of the solution. And the $50 per month fee reflects that.
But still, if you really have no idea what you want to sell, this might be the best option for you.
While Jungle Scout does not offer any free trial period.
The company is quick to point out that it has a 14-day money back guarantee.
This means you can try out the product for two weeks without fear of losing your investment.
ASINspector’s Standard Licence will run you a one-time payment of $97, making it the same price as Jungle Scout’s Google Chrome Extension.
This option offers far less features than its Pro License tier, but the price tag on that is pretty steep.
After a free 7-day trial period ends, you’ll pay a one-time fee of $147 plus $10 a month.
That works out to $267 a year.
That’s still cheaper than Jungle Scout’s premium version, though.
And the ASINspector Pro License does come with a number of added features like Amazon product.
Page analysis and profit calculator, reverse search stores, phone UPC barcode scanner, and many more.
For sheer “price versus features,” ASINspector takes the win.
Even it’s higher tiered offerings come with a cheaper price tag than its competition, making it the clear winner.
Both of these solutions offer similar features.
They each give you the various details and estimated sales information for Amazon products at a glance.
Both tools offer the following information:
- Review Rating
- Product Pricing
- Sales History
- Number of Reviews
- Best Seller Rank
- Estimated Sales
- Estimated Revenue
ASINspector’s information is a little more robust than Jungle Scout’s Lite version.
The company’s Standard version also provides users with information like Amazon fees, product dimensions and weight, and sourcing tools.
Sponsored Products and Variations
Jungle Scout, on the other hand, sets itself apart by offering ways to deal with sponsored products as well as handling product variations.
Jungle Scout’s search results will clearly denote which products are sponsored ads and which aren’t, which gives you a better picture of the market and what’s available.
Jungle Scout also displays product variations while ASINspector does not currently have this feature.
That means that ASINspector displays only the target product itself.
Jungle Scout, meanwhile, shows variations of products – for example, a smaller version of it – and displays it in yellow so it can be easily identified.
This allows users to see the aggregated data for all variations when conducting product research.
Running On Best Sellers’ Page
Jungle Scout runs on online stores, so it looks at both your competition’s pages as well as the best sellers’ page.
ASINspector, on the other hand, only looks at the Best Sellers’ page.
This gives Jungle Scout the advantage because this tool can be useful for coming up with new products at times.
While Jungle Scout only displays the product history, ASINspector shows the price as well as the BSR (Best Sellers Rank) history.
This helps sellers by allowing them to see the strategy of their competitors and set their prices accordingly.
This tool can also be used to help determine market demand, especially if you’re about to launch a new product.
However, the accuracy of the data can’t be verified, making it slightly risky.
Both services offer different features.
That means you’ll have to play around with what each service can do and find the best fit for you.
When it comes to interfaces, Jungle Scout’s is easy to read and agile.
It overlays the data right on top of your existing browser page, making it easy to to assess the information and implement the knowledge accordingly.
ASINspector, on the other hand, opens in a new tab.
That means you’ve got to jump back and forth between tabs to assess the information.
Which can get tedious after a while.
When it comes to sales and revenue estimates, neither service is consistently accurate .
But they both are adept enough to provide decent guidance on the market.
ASINspector separates itself by offering a mobile application version of its service.
That allows sellers to access the service from anywhere.
So, imagine you’re in a physical, real-world store and you see a product that you might like to sell on your online.
You can take out your phone, open the app, and scan the product’s QR code to see if it’s worth your time.
Depending on your business, this can be a pretty useful tool.
Winner: Jungle Scout
Despite the novelty of the QR scanning application, it isn’t incredibly practical.
So, while ASINspector does try to offer up a few new features.
It can’t beat out Jungle Scout for sheer functionality.
Jungle Scout simply managed to create a sleeker, easier-to-use interface.
That makes it the clear winner in this category.
Market research is never a simple undertaking.
It takes hard work, dedication, and precious time to sift through the data and make decisions accordingly.
Online sales are only going to grow in the coming years.
So staying up to date with the market is integral for the success of any online store.
It’s also important to get started early.
As we said at the outset of this article, more and more people are vying for a piece of the global ecommerce pie.
That means competition is fierce and it will only get worse in the years to come.
Staying ahead of the competition will take hard work and a keen eye for detail.
It’s not simply a matter of finding a product you like and sticking it online for people to buy.
You have to investigate what people want and where they’re spending their money.
Fortunately, both companies offer some unique tools to help make the job a little easier.
With these services you’re able to look at prices, see projected revenues.
Find out what’s popular, and build your online retail store accordingly.
But when it comes down to it there can only be one winner. And for today, Jungle Scout is the better option.
The service is easy to use, it comes with a realistic price tag, and it has all the features you might need to get.
Your online store integrated with Amazon’s vast catalog of products and start selling.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.
Sam Zaman loves to write on technology & related stuff. Ecommerce, mobile and internet marketing equally drive her interest. Likes gardening and experimenting with new recipes. An avid reader and absolutely mad @bout donuts 🙂