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Instapage vs. Unbounce – Which Is Better?

No matter what type of business you are running, having a strong lead capture page to filter leads into your funnel is the lifeblood of your online marketing.

Today, there are several landing page platforms to choose from. It can be hard to choose which one to use with all of the features and benefits they offer. That’s why today I want to try and help make your decision a little easier.

Therefore, instead of focusing on the entire list of landing page companies, I am going to focus on just two – Instapage and Unbounce.

So let’s dive right in!

Instapage

I will start off by saying that Instapage has always been my favorite. It is the perfect program to use if you are a beginner and don’t feel comfortable with the in’s and out’s of customizing any coding. They use “Instablocks” to help you customize the 200+ design templates they have available.

Basic Features

Not only does Instapage allow you to create beautiful, stunning, and high-converting landing pages, they have an incredible amount of features that you can add in addition to helping you with the overall management of your campaigns.

  • Pop-ups – allows you to create basic pop-ups although not as robust as Unbounce.
  • Templates – over 200 templates available to choose from.
  • Built-In Heat Maps
  • CRM Integration – allowed through third-party integration.
  • Contact Management – allowed through third-party integration.
  • SEO Management.
  • Real-Time Collaboration – only comes with the Enterprise plan.
  • AMP Landing Pages – only comes with the Enterprise plan.
  • Dynamic keyword text replacement for SEM campaigns.

Integrations

Instapage comes with a total of 72 integrations classified under the following 11 different categories:

  • Advertising
  • Analytics
  • Call-Tracking
  • CRM
  • E-Commerce
  • Email Marketing
  • Exit Intent & Pop-Ups
  • Live Chat
  • Marketing Automation
  • Other
  • Webinar

Analytics

Instapage allows you to analyze your pages and results in several different ways. This is one advantage that I like compared with Unbounce.

You can use their internal analytics on your dashboard, or you can use their analytics integrations.

Here is a list of their major analytics components:

  • ROI Analytics
  • Conversion Tracking
  • Conversion Rate Optimization
  • A/B Split Testing
  • Engagement Analytics
  • Reporting & Statistics
  • Real-Time Data and Analytics

There are a lot more tools with Instapage when it comes to analytics overall.

Ease of Use

As mentioned earlier, this is probably an easier program to use when compared to Unbounce. You can see the inside panel of my account and how it looks. You simply start with picking a template you like, then from there you can go to town editing however you would like.

You can see below the various buttons that you can choose to add different elements to the page. I love this interface and personally feel it’s easier to navigate than Unbounce.

Pricing

The pricing plan depends on if you pay monthly or sign up for an annual subscription. If you pay monthly, their price is $129/month. If you sign up for an annual subscription, they will give you a discount, and it will technically be $99/month.

For the Enterprise plan, you will have to call and request a demo from them.

Unbounce

Unbounce is a fantastic platform that has been around since 2009, and allows the more advanced user to get a little more creative with coding if they want. They were one of the first players to enter the market, and they are still going strong today.

The platform is still great for beginners, it simply offers more options for advanced users.

Basic Features

  • CRM Integration
  • Landing Page Templates – Unbounce has over 100+ templates to choose from.
  • Dynamic Keyword Replacement – Fantastic feature if you are doing Pay-Per-Click (PPC) campaigns.
  • Drag and Drop Builder
  • Pop-Ups and Sticky Bars

Integrations

Unbounce has approximately 97 integrations within their platform.

The downside to Unbounce vs. Instapage is that Unbounce does not offer a Linkedin, Instagram or Twitter integration, so if you need that, they don’t currently have it as of the date of this post.

Analytics

One of my first initial observations about the analytics compared to Instapage is that there aren’t as many ways to analyze your ROI and vital statistics with Unbounce.

They boast more about conversion tools than analytical tools.

I’m not saying that more advanced metrics can’t be done, but you will need to do most of it through third-party integrations such as Google Analytics.

In the meantime, you will find these conversion tools on your Unbounce dashboard:

  • A/B Split Testing
  • Reporting & Statistics
  • Conversion Rate Optimization

Ease of Use

I enjoy the user interface as it’s easy, clean, and very fluid. The dashboard has drag-and-drop functionality just like Instapage.

Because of it’s more advanced features, it can get a little confusing for beginners though.

Pricing

Unbounce has three different subscription levels and starts at a lower basic package of $79/month as compared to $99/month with Instapage.

A Few Key Differences

  • Pop-ups and sticky bars

A big difference between Unbounce and Instapage is that Unbounce allows you the ability to create entry and exit pop-ups to help even further with increasing your conversion ratios.

Although you may want to be aware, Jeff Bullas tweeted on October 31st, 2018 on Google’s mobile ranking algorithm regarding “intrusive” pop-ups. Just keep it in mind.

You may want to do some A/B split testing by setting up landing pages that have pop-ups and some that don’t to see if it affects your rankings.

  • AMP Landing Pages

If you aren’t familiar with Google’s AMP (Accelerated Mobile Pages) Project, you should get to know about it as soon as you can. In a nutshell, it comes down to how fast your website loads on a mobile device.

Instapage offers AMP Landing Pages, but Unbounce appears not to offer them currently although an article I found from Unbounce says that they are going “full steam ahead” with the development process.

Keep in mind that both Instapge and Unbounce (when they offer them) only offer the AMP landing pages at the Enterprise level.

  • Real-Time Collaboration

Another big difference I found was that Instapage has a unique collaboration tool. I love this tool because if you are working in a team environment, it allows you to share landing pages, gain instant feedback, and do real-time edits.

It reminds me of Google Docs, but for their landing page software.

Conclusion

In conclusion, both of these programs are fantastic tools to use when generating leads for your business. I believe that it comes down to personal preference and what features you are going to be using most for your online business.

Surely if you are brand new to the business of digital marketing, I would recommend Instapage. The “Instablock” set up makes it so easy to use and you really get the hang of it after awhile.

It helps that there are so many analytics available with Instapage as well. If you chose Instapage because you are a novice, then learning from each landing page makes you a better marketer in the long run.

Unbounce is better for the more advanced user and gives you the best flexibility to customize templates.

For me, the first place trophy goes to Instapage. Ultimately, I would encourage you to try the free trials on both of these platforms. Play around inside each and see which one you feel most comfortable with.

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by Lisa

Lisa is a B2B and B2C professional writer. She uses her expert knowledge, skills and personal experience in digital marketing to craft content that makes people take action. Her specialty is Search Engine Optimization with interests in Local SEO, SEM, and Social Media Marketing.

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