The quality of your landing page can determine the effectiveness of your marketing campaigns and funnels.
They are the first thing your visitors will see, and you only get one chance to make a first impression.
Landing pages allow you to segment your traffic, organize your campaigns, and collect accurate data. There are many options available for building high-quality landing pages.
Today, we’ll compare two popular landing page builders – Divi and OptimizePress. Both can be used on any WordPress site.
Image – Sprout24
Divi is a landing page builder offered by Elegant Themes. Elegant Themes also has a number of other products, which we will get into later.
Divi can be used as your website theme, or you can use the Divi plugin to build landing pages with your existing WordPress theme.
OptimizePress is also available as both a theme and a plugin. The theme includes both the landing page builder and a blog builder, while the plugin only includes the landing page builder.
In this section, we’ll discuss each site’s landing page builder and editing platform.
Divi replaces your WordPress editor with a new editor. It’s more than just a simple drag-and-drop editor.
The Divi editor gives you advanced customization options. It’s a visual editor, which means that you can see the results instantly.
Although you can use custom CSS code if you have advanced skills, the editor itself is designed to be simple and doesn’t require technical skills.
The editor is fully responsive. You can customize the way each module or page will appear on different mobile devices. This way, you can offer a better user experience.
Here are some of the advanced customization options available on Divi:
- Choose between different animation styles (fade, slide, bounce, zoom, etc.)
- Customize the corners and edges of your boxes, as well as box shadows
- Customize your background color and gradient type
- Add images or videos to the background
- Transform boxes and modules so that they have hover effects when hovered over by a user with their mouse
- Customize your fonts and choose between different font styles, font weights, text heights, letter spacing, line heights, and more
- Add custom shape dividers between sections of your page to organize it and make it easier to navigate
- Transform sections and modules like you would on Photoshop – scale their size, rotate them on an axis, and move them around
- Edit the code or add custom CSS for advanced edits, such as multi-line selection, syntax highlighting, and color picking
- Use different filters and effects to create the exact look you want – you can customize the brightness, saturation, contrast, opacity, and more
- Create custom text shadows
The Divi editor is also designed to be as simple to use as possible. Here are some editing tools available:
- Use bulk-editing to select multiple elements at once and edit them together
- Use the find-and-replace tool to select all elements on a page that match a particular color, style, etc. and change them to a different one
- Use the color manager to easily select your recently-used colors and your custom colors
- Use the copy-and-paste tool to copy and paste individual settings, group settings, or an entire element design from one element to another, without opening up the settings of each element
- Use the extend style option to extend a style that you created for one element to all the other elements on the page
- Use the quick action finder tool to find an action or tool you want to use
- Search through all of the settings and use filters to narrow your results
- Drag and drop to import new images, videos, text files, web fonts, or even entire Divi layouts
- Use Divi’s full range of keyboard shortcuts to make instant edits
- In any element, quickly jump to the settings that you have modified so that you don’t have to spend time searching through all available setting options
The OptimizePress Live Editor is an easy-to-use editor. You can use drag-and-drop to add new rows and sections to a page.
The newest version of the OptimizePress page builder has made it a lot easier to use.
You can now get a full-screen editing experience without any sidebar options, with editing options appearing next to each section.
Here are some of the things you can do on the OptimizePress builder:
- Drag columns to adjust size and width
- Set minimum heights for rows and sections
- Set sections to be scaled to the screen height
- Use sliders and negative margins to adjust paddings and margins
- Adjust spaces between columns
- Nest rows within rows
- Change text colors in the editor without any CSS customization
- Add underline, bold, and italics
- Add or edit the footer copyright text
- Create menus that link to different parts of the page
- Change the background image or create a parallax row background image
- Add a delay timer for elements or buttons to control when they appear
- Customize or remove footer links
- Add iFrames to pages
- Add phone numbers that are clickable on mobile devices
- Choose between different video player styles
- Add a full-screen video player option
- Copy and paste rows
- Create new users with specific roles and editor access
- Hide elements on desktop devices
- Modify header and banner heights
- Change header and logo links
- Edit the opacity of the header background
- Hide your logo or header banner
- Add gradients to a page
- Modify the navigation menu height and font size
- Remove the drop-down icon on menus
- Hide featured images on blog post pages
- Hide the author’s name and link on pages
- Remove the date from blog posts
- Remove the date from comments and Facebook comments
- Highlight comments from the admin
- Redirect to a new page after a set amount of time
- Add a scroll to top feature
- Change the pricing table’s background color
- Use CSS code to give a 404, optimize blog images for smaller size screens, add borders around the search widget, hide the category archive, and more
The OptimizePress editor is a bit more simplistic than the Divi editor.
This can be both a pro and a con – while it might not be as stylish and have as many options, it can also be easier for new users.
Modules and Elements
In this section, we will compare the modules and elements that you can add to your landing pages in each platform’s drag-and-drop page builder.
The following lists are not all-inclusive and will simply give you an idea of what is possible.
Some of Divi’s modules and page elements include:
- Social media follow buttons
- Site search
- Pricing tables
- Post navigation
Elements that you can add to your OptimizePress landing pages include:
- Countdown timers
- Opt-in forms
- Bullet blocks
Most elements have several available styles.
Themes and Layouts
Both Divi and OptimizePress come with premade themes and layouts you can use.
Divi has over 800 premade layouts (landing page designs) available to all users. When creating a new landing page, you can easily select an existing layout and use it to build your page.
You can combine layouts by adding new layouts to the bottom of an existing page. You can edit your layouts and save your custom layouts for future pages.
Divi’s layouts are divided into website packs. Each website pack comes with a set of seven to eight layouts that complement each other and have a similar style.
This way, you can easily set up an entire website with multiple landing pages by simply choosing a pack. There are over 140 website packs available.
OptimizePress has over 60 free templates you can use to create your landing pages. All of them are mobile responsive and designed to increase conversions.
There are landing pages for all kinds of products and services, such as video pages, ebook opt-in pages, webinar signup pages, product sales pages, and more.
There are also thank-you page templates that you can direct your visitors to after they sign up to welcome them.
In addition to these 60 free templates, there are over 300 additional templates available for purchase.
This section will explore additional plugins that you can use to enhance your landing pages.
Elegant Themes has a few plugins of their own that you can use together with Divi.
The Extra magazine theme works with the Divi builder and is designed for news sites and online magazines.
The Monarch social media plugin has all the tools you need to build your social media following. It works with 35 different social media platforms.
It enables you to add social sharing buttons on a floating sidebar, on images, videos, above your content, below your content, on automatic pop-ups, and on automatic fly-ins.
These pop-ups and fly-ins can appear after a set amount of time, after the visitor reaches the bottom of a post, after a visitor scrolls through a certain percentage of the page, after a comment is left, after a purchase is made, or after a user is inactive for a certain period of time.
You can also use a shortcode or the Monarch widget to display follow buttons.
Buttons, network names, social counts, icons, colors, and more can all be customized.
There is also the Bloom email opt-in plugin, which can help you grow and manage your email list.
Bloom has over 100 templates you can use for your email signup forms. All templates are fully customizable.
You can choose between six signup form types:
- Automatic pop-ups (these appears when a user reaches the bottom of a page, after a set period of time, etc.)
- Automatic fly-ins
- In-line opt-in forms
- Widget area forms
- Below-content forms
- Locked content opt-in forms
Bloom integrates with 19 major email service providers, including Mailchimp, Aweber, MailerLite, Hubspot, ConvertKit, iContact, and more.
For the Extra theme, Monarch, and Bloom, there are over 100 plugins designed for Divi sites that were developed by third-parties.
Divi Life is a great place to go for Divi plugins, but there are other sources as well.
The OptimizePress Marketplace has individual themes for all different kinds of pages. You can buy themes for landing pages, sales pages, thank-you pages, and more.
There are also theme packs, images, and icon packs.
Both Divi and OptimizePress integrate with third-party services.
Divi integrates with WooCommerce. This makes selling products using your Divi theme easy.
Even without getting the Monarch or Bloom plugins, you can still use the social sharing and email opt-in modules on your landing pages.
You can connect the social sharing module to your social media profiles.
You can integrate the email opt-in module with many email service providers including Mailchimp, ActiveCampaign, Constant Contact, Aweber, SendinBlue, and GetResponse.
You can design custom signup and contact forms to allow users to subscribe to your list or get in touch with you.
OptimizePress works with over 6 of the top third-party marketing services.
Here are some types of services you can use with OptimizePress:
- Email service providers and CRMs such as Mailchimp, GetResponse, Aweber, Campaign Monitor, Emma, and 1ShoppingCart
- Sales automation tools such as Salesforce and Ontraport
- Payment service providers such as Paypal, Authorize.net, Clickbank, JVZoo, ThriveCart, and SamCart
- Conversion tracking services such as Google Analytics, Google Tag Manager, and Optimizely
- Social networks such as Facebook, Twitter, Pinterest, and Youtube
- Membership site solutions such as iMember, Membermouse, and Wishlist Member
- Plugins and tools such as Affiliate WP, WP Affiliate, Webinar Ninja, and PostAffiliatePro
In this section, we’ll discuss creating membership sites with both platforms.
You can build membership sites using Divi. However, it is not as easy as it is with OptimizePress.
Here is a guide on how to build a membership site using Divi and the MemberPress plugin. It includes information about which pages to create and what steps you will need to take.
OptimizePress comes with the OptimizeMember plugin, which makes setting up a membership site easy.
The OptimizeMember plugin comes with premade membership site templates that you can use to build your private site – just add your own content.
The OptimizeMember software allows you to secure your content so that only paying members can access it.
You can create lessons, module listings, and a custom login page.
As mentioned, you will be able to integrate your OptimizePress membership site with a number of third-party platforms.
For example, you can use Paypal or Stripe to accept monthly payments. You can also use Aweber or GetResponse to send your members email updates.
The OptimizeMember plugin is also a great tool for selling digital courses. You can sell a course for a one-time fee and create an exclusive members-only site that customers can log into.
Besides OptimizeMember, there are a number of other membership tools you can use that integrate with OptimizePress, as mentioned above.
Analytics and Data
In this section, we will cover the reporting features of each platform.
Divi Leads is an advanced split-testing system that allows you to compare different layouts or different versions of the same layout by showing the different versions to different visitors.
You can see how changing minor things, such as your headline or even your colors, can affect your conversion rates.
You can set goals so that Divi can track the results of each version and select the one that performs the best.
For example, you can set email options as your goal; Divi will then use subscriber activity as a metric to compare the results of different versions.
You can get detailed reports and data, such as information about how many impressions and clicks you got and what your click-through rate is.
The Publisher and Pro packages of OptimizePress both give you access to advanced reports and split-testing features.
You can connect your Google Analytics account to run split tests on OptimizePress. Here is a guide on how to do it.
Help and Support
In this section, we will discuss the resources made available to new users to help them get acquainted with both respective platforms.
We’ll also discuss how to get technical support once you become a paying customer.
Divi has an extensive documentation section with tips, guides, and helpful articles on all of its features. There are tutorials for Divi, Extra, Bloom, Monarch, the Divi Builder, and developers.
Divi tutorials, for example, cover topics such as modules, how to get started with the builder, and how to use the Divi library to save, import, and export your designs.
There is also a Divi Facebook group with over 31,000 members. There, users can ask questions and get advice from other users and from the moderators.
If you don’t use Facebook, you can always ask the community for help on the Divi forums.
There are even Divi meetup groups on Meetup.com. You can find a meetup in your area (if one is available) and meet other Divi users in person.
Technical support is available through live chat in the member’s area.
However, you can contact the customer support team at any time, even if you are not a member, by using the live chat and contact forms on the main site.
OptimizePress has a knowledge base that has a lot of helpful articles. There are quick-start guides, troubleshooting advice, FAQs, and documentation.
Categories in the FAQs section include (but are not limited to):
- Accounts and billing
- Getting started
- Membership sites and selling courses
- Theme and plugin compatibility issues
- Payment methods
- Licensing questions
Categories in the documentation section include (but are not limited to):
- GDPR integrations
- OptimizePress 2 Theme
OptimizePress also has a weekly live webinar where topics such as how to build a list are discussed.
OptimizePress also has a Facebook group that users can join to get support from the community.
To get in touch with the support team, you can always submit a ticket.
In this section, we will discuss the different pricing plans for each platform.
Divi has two plan options.
There is an $89/year plan and a $249 one-time fee plan. Both plans give you access to Divi, Extra, Bloom, and Monarch.
You will also get access to product updates, premium support, and the ability to use Divi on an unlimited number of websites.
Although there is no trial option available with Divi, there is a free demo. Go here to try out the Divi builder on a demo site.
In addition, they have a 30-day money-back guarantee.
There is no way to purchase Divi, Extra, Monarch, or Bloom as standalone products. You must purchase the yearly or lifetime Elegant Themes membership (as mentioned above) to access them.
OptimizePress has three plan options.
The first plan costs a one-time fee of $97. It gives you access to the following features:
- OptimizePress WordPress plugin
- Live Editor
- Template library
- SmartTheme for building your blog
- OptimizeMember plugin
- Unlimited pages
- Unlimited traffic
- Unlimited leads
- License to use on up to three sites
- One year of support and updates
- After one year, renew your support and updates for $39/year
The second plan costs a one-time fee of $197.
In addition to the core features, this plan includes:
- License to use OptimizePress on up to 10 sites
- A/B split testing capabilities
- Advanced elements library
- Video backgrounds
- Page engagement actions
- One year of priority support
- Exclusive plugins archive
- After one year, renew your support and updates for $59/year
The third plan costs a one-time fee of $297. This plan includes:
- Run OptimizePress on up to 30 sites
- Get first access to new features
- One year top of the line support
- After one year, renew your support and updates for $79/year
Wrapping It Up – Which Is Better?
Divi has a better website builder, more customization options, more tools, more premade themes and layouts, and better support.
It is also the better option if you want a magazine-style blog.
On the other hand, OptimizePress is a bit cheaper (you can get the basic plan for a one-time fee of $97).
If your needs are more basic and your budget is a bit smaller, you might want to go with OptimizePress.
OptimizePress is also a better choice if you want to build a membership site or sell a course.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.
Benjamin Levin is a digital marketing professional with 4+ years of experience with inbound and outbound marketing. He helps small businesses reach their content creation, social media marketing, email marketing, and paid advertising goals. His hobbies include reading and traveling.