It has been proven time and again that landing pages are one of the most important lead generation tools in our arsenal.
And this has been known for some time. Back in 2011, Hubspot found that the more landing pages a business uses on its website, the more leads it will generate.
More specifically, businesses with 31 to 40 landing pages generate seven times more leads than businesses with only between one and five landing pages.
Meanwhile, businesses with more than 40 landing pages generate twelve times the number of leads of those with only one to five landing pages.
It’s no wonder that online marketers wanted to take advantage of this lead generating tool. But originally, creating landing pages was the realm of coders and webmasters.
It wouldn’t be until around 2011 when the first landing page software would hit the internet, according to most reports.
That advent would democratize the process and allow virtually anyone to create an effective and powerful landing page.
And the game with landing pages is effectiveness.
For example, this WordStream study found that the top 10 percent of landing pages tended to convert 3 to 5-times more than the average converting pages.
Since the first tools came on the market in 2011, landing page software has multiplied and expanded wildly.
Now, there are countless companies fighting over who you will choose to help build your lead pages.
The two options we are going to look at today are Leadpages and Divi. Both of these tools offer the ability to create well-designed lead pages, even if you have no knowledge of coding.
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A Brief History Of The Tools
LeadPages hit the internet in 2012. Founded by Clay Collins, Tracy Simmons, and Simon Payne, the company now has more than 100 staffers on the payroll.
Divi’s parent company, Elegant Themes, was founded in 2008 and released 86 themes until 2013, when it launched the first Divi Builder.
The technology has gone through a number of iterations since it first appeared.
Now that we know the background, let’s dig a little deeper into what each tool offers.
LeadPages: What You Get
LeadPages is responsible for the look of many of the web’s most popular blogs these days. It’s likely that you have already seen a site designed using LeadPages today.
This web based software was designed specifically for creating landing pages and popups, which themselves are intended specifically to help you collect email addresses.
When you sign up with LeadPages you get:
- Access to more than 120 professionally designed drag and drop templates.
- A drag and drop editor that helps you customize templates to match your own aesthetics.
- The opportunity to split test your landing pages and popups in order to maximize your conversions.
- The ability to instantly opt-in users to your webinars through LeadLinks.
- Collect leads using text messages thanks to Leaddigits.
- Build out your entire website with LeadPages Sites.
Also Read: Leadpages Free Trial – How To Get It?
On top of that, whatever you build using LeadPages becomes mobile responsive, which means your pages and pop ups will look great and function beautifully on any device.
As well, the editor allows you to see how your page will appear at various sizes.
Divi: What You Get
Divi bills itself as “The Most Popular WordPress Theme In The World And The Ultimate WordPress Page Builder,” and it does indeed offer a number of powerful services.
The company has worked to shake off its image as a WordPress theme, reimagining itself as a new website building platform designed with the intent of replacing the standard WordPress post editor, all while creating a “vastly superior” visual editor.
It’s functionality was imagined with both professionals and amateurs in mind, making for an easily usable product.
Signing up with Divi will net you:
- Add, delete, and move elements around the front end of your website with the drag and drop editor.
- The ability to design your page in real time, creating and customizing pages using intuitive visual controls.
- Developers can combine Divi’s visual design controls with their own custom CSS.
- Divi’s platform works like a modern software application, allowing you to undo, redo, and travel through the entire editing history of your project.
- The ability to save and manage unlimited custom designs. These are reusable when starting new pages.
- Access to dozens of unique page elements and thousands of design options.
Building Landing Pages With LeadPages
LeadPages speciality is that it allows anyone, with any level of programming knowledge, to create fantastic looking landing pages in a matter of minutes.
In fact, design skills can be a hindrance in some cases, because you’re already starting with tested and proven high-converting templates created by experts.
LeadPages makes use of a drag and drop editor to give you the ability to move around, delete, or add elements to the page.
Editing text is also simple, you simply need to click on a text element and begin typing.
It’s important to note that the editor is not one hundred percent free form. You are bound to the overall design elements of your chosen template.
Instead, you have to drag the elements you want to move into specific drop zones around the page.
Also Read: Instapage Vs Leadpages
Building Landing Pages With Divi
The Divi Builder has only recently been made available as a standalone plugin that will work with any WordPress theme.
That has opened up a myriad of options for website designers and online marketers.
No longer are they chained to the visuals of Elegant Themes and instead get to choose from a vast array of options.
Image: Winning WP
Of course, there are a number of other standalone page builders available for WordPress, but Divi has a number of features that make it stand out.
Indeed, Divi has worked hard to shake its image as nothing more than another WordPress theme.
The Builder started out as a back-end page builder tool, but has now evolved into a fully front-end visual editor.
This upgrade means designers and entrepreneurs no longer need to work in the back end of their site or on the WordPress Dashboard area.
Instead, you can effectively live edit the front end of your website. And with this powerful tool, what you see is what you get.
Image: Winning WP
This helps give you an accurate image of what your visitors experience when they see your content. It also saves time, as there is no longer a need to switch between back and front end views.
It also helps ease some of the frustration in building a site, when you find out that your layout doesn’t look the way you wanted it to.
But, if you’re feeling a little crafty or just know your stuff, Divi still allows you the ability to work in the back end directly.
This offers you the chance to get a decent overview of how the page is constructed, including which modules are being used and how they’re organized on the page.
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Image: Winning WP
This helps when you’re just planning your design and aren’t too worried about how it will look, focusing instead on the overall structure of the page.
With this in mind, Divi Builder allows you to switch to wireframe mode.
This tool allows you to hide the content of the modules and emphasize the structure of the page.
In this mode, you’re given a good overview of the layout and modules, and can quickly drag things around and adjust them to help your layout without that pesky content getting in your way.
Pre-Made Templates: LeadPages
One of LeadPages primary selling features is the deep well of pre-designed templates that users have to choose from.
The company adds more templates each month, growing the numbers exponentially and giving users a lot of options to play around with.
The company has templates for just about any page you can imagine.
Whether you want to create a page to advertise your webinars, a page to thank your loyal customers, or create a sleek checkout option, sleek designs abound. Other examples include:
- Upsell Pages
- Launch Pages
- 404 Pages
- Contest pages
- About Me
- Facebook Landing Pages
What’s more, most of these templates offer mobile friendly versions so you don’t need to take any extra steps to optimize your pages for other devices.
LeadPages offers a variety of free templates, or you can choose to pay more for one designed by an expert. What’s interesting is that LeadPages allows you to sort the templates by conversion rate.
LeadPages is able to offer this because it has buckets of data from customers using its templates over the years. They pour through this data to find which templates generate the most conversions.
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There are some flaws with this metric though. For one, there’s no way to compare LeadPages conversion claims against their competitors. You just have to take the company’s word for it.
You also run up against the fact that these templates are highly customizable.
So once you’ve inputted your own text, links, and other information, your page may look very different from the template that garnered so many conversions in the first place.
It’s just very difficult to judge the validity of these metrics.
Pre-Made Templates: Divi
Divi is no stranger to pre-made templates either. The company has more than 140 layouts for you to choose from.
Different layout packs are focused on creating different and specific types of websites.
The company offers templates for freelancers, ecommerce stores, restaurants, construction companies, and more.
Despite the thematic nature of the layouts, they can still be customized to fit into your overall design and aesthetic.
Using these layouts, you can create a complete website if you’d like.
Or you can mix and match the individual templates from different layout packs and create something wholly unique and customized.
Take a landing page from one layout pack, throw in a dash of 404 page from another pack, combine that with a call to action from another, and mix them all into your website seamlessly.
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If you’d like to add a single new section to your layout, all you need to do is insert the new modules to that section of your site. The whole process only takes a few clicks.
In fact, Divi’s Default Editor allows you to see the entire skeleton of your website layout.
Additional Features: Lead Pages
Neither of these services is completely about building landing pages. They both offer a plethora of other options to help you and your business.
Take, for example, LeadBoxes from LeadPages. Many products offer to help you add pop-up opt-ins to your site, but this tool is one of the easiest to manage.
This diverse tool gives you many ways to use the service. You can customize your popups so they appear after a certain amount of time has passed or following a specific number of page views.
Or you can use LeadBoxes to make a pop-up appear when it looks like your guest is about to wander away from your page.
But one of the most popular ways to use LeadBoxes is with its two-step opt-in tool. In fact, as far back as 2012, the use of micro-commitments like these was known to improve overall conversions.
It’s part of the reason they’ve become so popular around the web.
LeadBoxes editor also allows for drag and drop editing, which allows you to fully control the design of your pop-ups while making use of things like countdown timers or videos to help shore up your conversion rates.
Another interesting component of LeadPages is its Leaddigits tool, mentioned above. This helps you grow your list even if people are off wandering around the real world instead of online.
Using Leaddigits, you can ask potential subscribers to join your email list, sign up for your webinar, or even opt in to your lead magnet directly from their mobile phones.
All you have to do is say “Text (insert word) to 44222 to join my email list.
Leaddigits is included free for a year when you sign up for LeadPage’s Pro Annual membership.
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LeadPages offers a number of handy integrations to help get your site up and running.
For instance, you can enter Google Analytics tracking parameters to help keep track of your landing page performance through the main editor.
Or you can automatically send whatever leads you collect from Leadpages to ActiveCampaign in order to enter subscribers into an automated email campaign.
The Chat.io integration allows you to talk to on-site visitors in real-time in order to increase your chances of conversion.
The Hubspot integration is available in advanced plans and allows HubSpot to take information gathered from lead forms and organize it into the HubSpot system to be easily sorted for following up later.
Other key integrations include:
Additional Features: Divi
Image: Is It WP
Delving a little deeper into Divi’s features, we come across the Live Preview Customizer feature.
This tool is great for those of us used to building sites using the traditional WordPress designer.
Normally, you have to find and click the Preview button to open a new window just to see how your site appears.
But by using Divi’s Live Preview, you’re able to see exactly how your website will look as you’re creating it.
The Live Preview customer is fast and easy to use. It allows you to change colors, fonts, styles, and much more. It makes customization a breeze even for beginners.
Best of all, it works with both the Default Editor and Visual Builder, so you can find the tool that works best for you or use a combination of the two to build your own theme, exactly as you picture it in your head.
Divi doesn’t offer the same amount of integrations as LeadPages, to be sure. But the company does have its fair share of partners.
Image: Is It WP
If you’re starting an eCommerce site, for example, then you can use Divi’s WooCommerce integration.
Also Read: Leadpages Vs Squarespace
The company also integrates with 17 of the most popular email marketing services on the market right now. Those include:
LeadPages offers a robust pricing structure, which means you’re more likely to locate something that fits your needs precisely, even if it is a little more complicated to find.
As part of this structure, specific features are only available at certain pricing tiers, which puts the onus on you to check the pricing page and make sure you know exactly what you’re getting before you sign up.
The Standard pricing tier begins at $25 a month, which is down from only a few months ago.
That includes the Site Builder, Unlimited Landing Pages, Unlimited Pop-ups, Free Hosting, and access to more than 200 free mobile-responsive templates.
The next (and most popular, according to the company) tier is the Pro plan.
This level adds online sales and payments, unlimited A/B split testing, email trigger links, and 10 opt-in text campaigns to the Standard level.
The Advanced tier adds on even more benefits for $199 per month.
Each tier comes with a 14-day free trial.
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To use the Divi Builder plugin you have to join the Elegant Themes club.
This in and of itself offers a number of benefits, including access to the email opt-in form builder tool Bloom, and the tricked out media sharing plugin, Monarch.
Divi’s pricing model is a little simpler, which means there’s less room for nuance, but the signup process is much quicker.
You can either pay $89 per year, or you can get life-time access with a one-time payment of $249.
With both, you get access to all of ElegantTheme’s themes, including Divi, along with any others released by ElegantThemes throughout your membership period.
Unfortunately, Divi doesn’t appear to offer a free trial period of its builder.
Conclusion – Divi Vs LeadPages
Building effective landing pages is the core to any lead generating campaign.
Without them, users will wonder hither and yon, looking at your content without ever providing a speck of information.
By integrating proper landing pages into your website, you can start developing powerful lead generation campaigns, gather data on your visitors, and use it all to make their overall experience a better one.
If using landing pages can generate as much as seven times the amount of leads, as Hubspot suggested, then it becomes clear this is an important investment for any website, company, or online entrepreneur.
With any investment, it behooves us to look at the merits of the product, the services it offers, and the features it provides. Not to mention, how much it can impact your bottom line.
When it comes to which one to choose between Divi and LeadPages, that may be a matter of personal preference.
However, given the fact that LeadPages offers a 14-day free trial period, it can’t hurt to take it for a test run before making any final decisions.
Even then, the number of integrations, overall usability, and robust collection of templates make this a great option for designers and ecommerce practitioners of any skill level.
If you find that it isn’t working for you after that, then likely Divi will be the best option for you.
The company is constantly rolling out new updates, new integrations, new themes, and templates. All of which make it a powerful tool, no matter how much you know about designing websites.
Hopefully we have been able to provide you with enough insight to begin your investigation and help you make the best choice for you and your business.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.