Each has its champions and detractors while both seek to fill a similar niche in the world.
ClickFunnels, founded by Russell Brunson, debuted a few years ago, positioning itself as an easy “all-in-one” digital marketing solution for small businesses.
Keap similarly targets small businesses but has been in the game slightly longer, having opened its doors in 2001.
Let’s take a closer look at each and see how they stack up.
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Priced at $97, ClickFunnels is the slightly more expensive option.
The website building platform allows users to design and create sales pages, landing pages, and manage their sales funnel.
It was built with ease-of-use in mind and designed for entry level entrepreneurs – though, many experienced marketers still use the service. Most users praise ClickFunnels for its drag-and-drop landing page building feature, pre-built designs, and pre-made sales funnels.
The builder also includes order forms and the ability to make sales.
The pre-built sales funnels make it simpler for marketers to choose the one that best matches their business and set it up. Integrating animation, clocks, videos, and other elements to the templates is easy as well.
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But what makes ClickFunnels really shine is its A/B testing tools, allowing users to see what exactly works and what doesn’t.
ClickFunnels’ shopping cart and checkout tools also allow you make sales without going through third party ecommerce platforms like spotify.
The additional features that ClickFunnels offers include email marketing automation, membership websites, and affiliate tracking features.
For the most part, it’s with these features where ClickFunnel seems to drag its feet.
These features can present many challenges to users, despite their very basic design and functionality.
ClickFunnels has received some backlash for its customer service as well. The company has a reputation for not being very helpful when customers encounter problems.
Still, if you’re new to the ecommerce marketing game, new to website design, or just don’t feel like building out the entire site and sales funnel from scratch, ClickFunnels will make your life easier. The service is designed for every programming level.
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Keap will run you $80, making it slightly – if not significantly – more affordable than its competition.
The Chandler, Arizona-based company certainly has the numbers to back it up, with more than 23,000 small businesses using the service.
The web-based solution allows marketers to coordinate their tasks by automating sales and marketing efforts, create consistent brand messaging throughout their campaigns, and offer a personalized customer experience to their clients.
In general, Keap is seen as a superior customer relationship management and marketing automation platform.
Simply put, it provides better data about leads and customers, it tracks those leads effectively through the sales pipeline, and it offers excellent reporting on those facts to allow you to make better decisions about your business.
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Keap’s landing page builder is a power service that also allows for easy design, video embedding, customer form fields, social media widgets, and other useful tools.
It’s not quite as simple to use as ClickFunnels’ builder, and users should expect some extra time to learn the software. Generally speaking though, it’s a sleek design with a lot to offer.
Its email marketing capabilities also outshine that of ClickFunnels. These capabilities can be populated automatically on your landing page when subscribers arrive. Using this tool allows you to interact with a specific segment of your client base in different ways.
Indeed, it appears that Keap has built its business around email marketing. These messages are purpose built to look great, read well, and convert customers.
It’s also possible to track your campaign’s performance using Keap’s built-in analytics tools. These allow you to A/B test features and optimize your emails for the best results.
Keap also plays well with others. The company has a huge selection of third party tools that can be used to fill in any gaps where the service itself might fail.
This means users can track down a different landing page builder that better meets their specific needs, for example. (Indeed, many users have talked about integrating ClickFunnels INTO Keap and how effective that can be.)
Other third party integrators include MailChimp, ConvertKit, and Drip.
Many marketers online praise Keap’s customer service as well.
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Pros and Cons
Ultimately, Keap likely comes across as the better all-in-one tool. ClickFunnels’ strength lies in its page building tool, while it falls flat on much of its other offerings.
With ClickFunnel, if you’re looking for something simple and working alone as a marketer, you’ll be able to find everything you need to get your business up and running. You’ll be collecting leads, building funnels, and promoting your products in no time.
Keap really lives up to its name as an all-in-one platform, bringing together email marketing automation and a CRM tool. This is an excellent option for mid-sized businesses. It’s email templates are sleek and good looking, while remaining easily customizable and responsive.
Keap’s page builder may be more complicated than its competitor’s, but it’s also more powerful, allowing for marketers to take greater control of their design and look.
Conclusion – ClickFunnels Vs Keap
Like so many things, it will ultimately come down to what suits your business best. Each has their strengths and weaknesses, but they both provide respectable services.
Still, finding the proper sales tool should not be a task taken lightly, so doing research is key.
What is also clear is that both companies are working to fill in the gaps in their services. Keap has been rumoured to be developing its own drag-and-drop page builder, while ClickFunnels makes updates to its various services.
Luckily, both companies offer a free trial period for you to try each out and reach your own conclusions. And as we said, you can always use the two tools in tandem to make your dropshipping businesses even more successful.
Keap ekes out the lead in many areas, but for those starting out, ClickFunnels is the likely option. Just do your research before committing to one or the other.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.