Yoga is a top form of fitness activity that’s even included by popular fitness tracking brands in their lists.
A 2016 study dubbed Yoga in America Study, conducted by Yoga Journal and Yoga Alliance, revealed that the number of practitioners in the US alone had increased from 20.4 million in 2012, to over 36 million.
Data from the survey also showed that the top two places people practice yoga are at home or at a gym or health club.
If you run a business in this popular fitness activity, which comes third among the top five places yogis practice, you need another way of reaching a greater audience.
A yoga website is the best tool to reach a wider audience for your yoga studio business, giving you a higher possibility of recruiting more students and enrolling them to your program.
But where do you start, why use Wix website builder, and what are the best yoga website templates that’ll appeal to your target market?
Checklist for evaluating a website template for your yoga business
Details matter when it comes to design, so picking out a website template from a good website builder, is one of the critical decisions you’ll make for your yoga website.
The template you pick will dictate the foundation of the look and feel of your site, and how it functions.
Here are some tried and true factors to consider before deciding on a website template.
Does the template have the appropriate features that will do what you need or want it to?
For instance, it wouldn’t make sense to pick a template with a large video element if you don’t plan to include videos in your site.
The features should fit in with the purpose of your website. So if you’re running a yoga studio or center, then it may be a good idea to pick a template specific to the health, fitness, or wellness segment, specifically for yoga.
Fits With Your Industry
There are businesses that can get away with generic templates, but for a yoga business, it needs a specific look.
Find a template that has a wellness vibe to it, if you can’t find a yoga-specific one. You can always tweak it to suit your business.
Reliable Template Source
It is possible to find someone with design chops who can create a website template, but this doesn’t necessarily mean it’ll be good.
Additionally, not all templates are written wonderfully or perform robustly.
Whether you get it for free or pay for a premium template, ensure you find one from a reputable website builder like Wix, or popular theme market.
Investigate the supplier’s ratings and read reviews or testimonials from previous buyers of the template to make your decision.
Check also that customer support is available, so in case you find a flaw or encounter issues, your supplier can help fix it.
Skipping this step will put your yoga website at risk for performing and/or looking poorly, and attract security issues or breaches at worst.
Pages and Structure
In terms of structure, you’ll have options like one-page templates or landing pages.
The flip side is a website template with several sections, each page being divided by a main subject.
For yoga websites, both structures are good enough to create optimal experiences for future students.
Alternatively, you can go for multi-page site templates that can help you get more search engine hits.
Future students will come to your site and scroll or click around pages, wanting to know more about what you teach.
If they like what they see and enjoy the experience, they’ll look for reviews from satisfied students and decide to reserve a trial session or contact you for further information.
Your site’s content will dictate the kind of template you pick out.
If you intend to have static content, a simple template with fewer page layouts will do. However, if you want to
write daily posts on different yoga-related topics, then find templates that include blogs.
Content can be in the form of text, videos, or images.
Quality content is important as it can convince more of your website visitors than sites with just text, pixelated images, or spelling errors.
It also helps people understand what you’re talking about, and teaches them something new or valuable.
Create or use lovely images, whether stock photos, self-taken, or taken by a professional.
You can use free images, just make sure they’re beautiful, well-composed, and have purpose.
Many templates today offer different levels of customization.
From the several platforms available, including Wix, you’re bound to find a template with the customization levels you need.
This is largely dictated by your brand identity.
If the template doesn’t allow for changing of colors, then find templates that fit with your brand identity, or your personal brand.
Colors reflect your universe and depict a general atmosphere that represents you.
Be confident in your graphic charter before choosing colors, and reflect only the values you’d like communicated through your site.
Go for light pastels or whites, but keep color accents on specific elements like the titles, and separators.
Sites that aren’t responsive are outdated.
Always choose responsive templates as these allow you to adjust the layout across different screen sizes, and different devices.
A large portion of web traffic today is generated from mobile devices, and the trend is increasing.
Keep off aberrations that don’t provide mobile-ready themes.
Your site can’t do without effective search engine optimization (SEO), especially if you intend to reach a larger audience.
SEO techniques help your site rank better in search engines, so find design templates that aren’t just beautiful, but offer easy navigation and a solid hierarchy.
SEO-friendly templates are efficiently written with good coding that won’t take long to load, thus do wonders for your site’s ranking.
Test the site theme on popular web browsers as this ensures it will provide a similar and consistent user experience and functionality across devices, operating systems, and browsers.
Why wix website builder is the best yoga template platform
Wix is known to offer simple template designs with easy to use content management systems, and works responsively for mobile devices.
Its templates are all built with SEO in mind, plus you don’t need any technical or coding skills to use it thanks to its drag-and-drop editor.
A wide range of beautifully designed, pre-built layout templates are available for different industries including yoga studios and centers.
Wix also offers hundreds of third-party apps that can be incorporated easily into your site, as well as extra widgets and tools.
The downside, however, is once you pick a template, you cannot change it.
You also cannot edit the CSS or HTML of your site (source code), so no designer or developer can tweak its layout or design.
If you’re using a free template, you cannot add analytics to your site, unless you subscribe to a paid plan.
So there’s no way of telling the success of your marketing efforts.
You can only change the design elements in the template.
However, the free plan gets you secure hosting and a free domain name (though it has the word “wix” in it), which doesn’t look professional and could affect credibility.
You can upgrade to a premium plan and connect your own domain name for your yoga business to your site.
Free plans also come with ads, as does the lowest of their premium plans, but to remove this, Wix would have you upgrade to their ‘Combo’ plan that offers more storage and bandwidth.
Most yoga business sites would find the Combo plan adequate.
The 8 Best Yoga Templates Offered By Wix
Browse the yoga templates offered by Wix and find one made for you.
Your viewers value wellness, health, and self-growth, so this template, which comes with a video course, helps offer an experience they’ll love.
Wix Video also lets you upload and manage your video library, stream video content embedded on other platforms to your site, engage your viewers, and connect with new subscribers.
This free Wix template is compellingly urban so you can attract new students, and offers the right balance of function and form.
The all-in-one Wix Bookings appointment app is available so you can manage private and group classes easily, while tracking your schedule.
It also offers social sharing or follow buttons that direct visitors to your social media pages.
This alluring but powerful Wix template will help you attract new students to your yoga business.
It offers the perfect balance of elegance and functionality.
Also included is Wix Bookings, which lets you schedule and manage private classes easily.
This template features a clean and modern design, with a fixed background that lets you place all your content in attractive slips linked to the main site menu.
A Classes page is available for students to book classes via the Wix Bookings appointment system.
Also included are a blog, chat popup option, and social media buttons to engage visitors.
Yoga Studio is a tranquil and modern template that expresses the atmosphere of your yoga studio or center with an integrated booking app for clients to book classes.
Bring new and existing clients to your classes by simply updating your class schedules.
A blog, social media buttons, and chat box is also available to further engage with visitors.
This Wix yoga template is free to use and features a clean, bright, and inviting template that showcases your retreat beautifully, while attracting the active audience you want.
Also included is Wix Bookings so you can highlight upcoming events and track registrations, and a gallery to display your great yoga studio photos.
This is a fresh HTML template for your yoga website and is ideal for spa, business, beauty, and personal use.
Add your own images, text, and videos as the template is fully customizable and free to use.
This free, simple, modern, and tranquil template is ideal for small businesses and lifestyle services.
It is designed to harmonize with the atmosphere of your studio, or that of a holistic center.
You can edit the text, advertise your classes or schedules, and upload photos to give people an introduction to your team of instructors.
The color palette and design are customizable so you can adjust it to match the tone of your studio.
Wrapping It Up
Finding a yoga website template isn’t as difficult as it seems.
Yes, you’ll have to know what you’re looking for and learn a bit about how Wix works.
Creating content and setting up the site may also take some time and effort, but it’s fun when you have free, easy to use, and optimized templates such as the eight listed here.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.
Elsie started off as a freelance business and tech journalist. Having written for publications like Lifewire, and WindowsReport, she has garnered immense exposure over the years. She is a certified social media expert with deep interest in internet marketing, ecommerce and information technology.