One of the most important things when running any type of ad campaign is to be able to track your results. Affiliate marketing is no different.
With the amount of A/B split testing you need to do in order to find that one winning ad combination, tracking conversions and click-through rates becomes vital to the long term success of your program.
The question becomes, “how do you effectively track your affiliate links and determine which marketing platform is working the best?” Well, today I want to help answer that important question for you.
There are several different link tracking software available to help keep track of your affiliate links. Today we are going to look at Bemob and Voluum, compare the two, and determine which is best to use.
So let’s dive right in!
Bemob is considered a performance management tracking software that services affiliate marketers and media buyers. They have some incredible technology that helps in maximizing the ROI you get on your campaigns.
Ease of Use
So let’s start by looking at the dashboard inside of BeMob. It’s a very nice, clean, and easy layout that’s perfect for beginners.
I really like Bemob because it walks you through the process right from the beginning. They have a great help center that displays tons of articles to help you if you are just getting started.
The first thing you are going to want to do is add a traffic source and then add the affiliate networks that you want to work with.
The purpose of adding the affiliate networks is to measure your campaigns’ profitability and receive the information about conversions.
Once you’ve done that it guides you to the next step which is set up your offer. Now, this could be anything from a link to your landing page or a link directly to the affiliate page that you are promoting.
Bemob does not let you host your own landing page with them, so you will have to have an outside host and build your landing page.
You should have a landing page instead of driving traffic directly to the affiliate offer page so that you can begin building your list for the future success of your business.
On your landing page, you should have a strong call-to-action. Here is where Bemob comes in. Any and all links that you have in your campaign, including your landing page, you will want to track.
You can have a single click URL, or you can have a multi-click URL. You can find them under “Tracking URLs” in your dashboard.
The final step is to set up your campaign so that you can start tracking! You will want to make sure that you have all of your traffic sources, affiliate networks, landing pages, and offers set up first before you set up your first campaign.
To start the setup process, simply go to the “Campaigns” tab and then click on “new.”
It’s simple and easy, and the software walks you right through how to set up a successful campaign.
Bemob has tons of great features that help to manage your affiliate campaigns. The following is a list of the primary features that you’ll get with Bemob:
- Secure Cloud-Hosted tracking
- Traffic tracking and distribution system – This element of their software helps to maximize your ROI by optimizing your campaigns to their best abilities.
- Instant Redirects – Bemob has 11 different Amazon centers placed around the world so that it makes their redirects instantaneous. It gives your campaigns that added touch of professionalism.
- Custom Redirect Domains – This feature allows you to use as many custom URLs as you need so that you aren’t using the same ones over and over for your campaign. It helps with avoiding confusion and makes it easier to track campaigns.
- Real-time data reporting – This is a great feature and makes it super easy to know your statistics immediately as opposed to having to wait 24 hours or more.
- Mobile Tracking – Bemob has a special spot where you can test and track mobile campaigns and see how they size up compared to your desktop campaigns.
- Traffic targeting – Bemob has some of the best available relevant data so that you can target the right person at the right time.
- Fraud Protection – One of the biggest problems is fake clicks. Bemob has you covered when it comes to this through their “manual bot blacklisting” technology.
- Constant Improvement Updates – Every week the Bemob team sends an email that is giving you updated and improved information.
- Professional Support – The support that Bemob provides, especially to beginners, is second to none. It is easy to live chat with them, visit their help page, or visit their help discussions.
Sixth Sense Technology
Bemob recently came out with new technology to help increase the ROI on all of your campaigns. It’s designed to keep track of and analyze your advertising campaigns for audience optimization.
The technology works to analyze over 2000 combinations of parameters and then it will select the best ones for your campaign. It’s an amazing tool that really sets them apart in the marketplace.
With no additional set up or expenses, the Six Sense Technology allows you to really maximize your dollars spent on advertising.
A/B Split Testing
One of the first rules of thumb when doing online marketing is always be testing. This holds true as well when you are running campaigns through Bemob. Make sure to test landing pages, offers, traffic courses, etc. to maximize the ROI for your campaign.
Bemob includes several important reporting features. Below is a list of the pieces that make up the entire reporting platform:
- General Overview
In your dashboard, you can view all of the events that have happened including click-through-rates, conversions, clicks plus financial statistics such as ROI, revenue, money spent, etc.
- Filter Panel
The filtering panel is a nice feature that allows you to filter by time range (past 3, 7, or 30 days), currency, refresh button, and status selections.
There are also several different currencies that are available to view your financials.
- Sorting Panel
Similar to the filtering panel, the sorting panel allows you to sort by revenue, cost, profit, clicks, conversions, and visits.
- Key Performance Indicators
Bemob does a great job of laying out the KPIs for your campaign. You can get a list of all the KPIs they track by clicking here.
There are several different pricing plans that you can choose from depending on your needs.
The plans vary depending on how many events per month you use. They have a free 30-day trial, and once the trial is over, you can sign up for the Free plan, a $25/month plan, a $49/month plan, a $249/month plan, and a $499/month plan.
Each plan increases as the number of events increases.
Bemob has a nice sliding calculator that can be used to estimate the plan that you will need.
Bemob is a fantastic tracking software if you are new to affiliate marketing. The price is right, and the plans are designed to grow as your business grows.
When it comes to CPA affiliate tracking software, Voluum is one of the more advanced platforms that you can use. Their system was designed by Codewise and is known for its ability for real-time tracking technology.
Voluum is a cloud-based SaaS platform made for performance marketers and affiliate advertisers to track everything from the progress to the profitability of their campaigns.
Traffic Distribution AI
Besides their real-time tracking, Voluum has a unique distribution system using artificial intelligence (AI) technology.
The goal is to analyze every piece of your campaign from the landing page, to the offer, to the traffic source, and make sure the campaign is optimized to its fullest.
It will redistribute traffic based on the AI that ultimately gets you the highest ROI.
If you haven’t run into fake traffic yet, you will. There are tons of dishonest traffic sellers out there, especially solo ad sellers, who would love to sell you fake traffic.
That’s where a feature like the Anti-Fraud Kit comes in handy.
Their strategy is to detect the fake traffic, analyze it, then protect against it. Most of the time this harmful traffic is coming from computer clicks called bots.
Some of them are harmless such as a Googlebot crawler, but when you get into the traffic business, you will have tons of fake bot traffic that you must protect yourself against.
Most of the fake traffic is caught through unrealistic conversion times.
Once these inconsistent conversion times are detected, they go through real-time analysis processes that ensure your traffic source gets fixed immediately.
Offers Marketplace is in beta testing right now but provides a unique platform that communicates with affiliate networks.
It allows affiliates to take advantage of new offers, even ones that are private, and be able to apply to these offers all in one place.
This all depends on the level of integrations that are offered through each network, but most of the networks will have the basics covered to allow you to take advantage of their technology.
The basic integration will allow an affiliate to look through public offers. Maxbounty is one of the affiliate networks at the basic integration level.
Partial integration takes place when an affiliate account integrates with the Offers Marketplace. In this type of integration, affiliates can browse private offers.
Voluum allows you to track on the go with mobile notifications and reporting. You can set your notifications up to receive specific metrics and specific campaigns. It provides a nice, easy, and convenient way to keep everything in one place and bring it with you wherever you are.
Voluum has some nice collaboration features that help you and your team track everything you need for a successful campaign. If you are an agency, you can divide your media buying teams under one account.
If you are a business owner, you can track and view the results of all of the advertisers that you use.
As an affiliate, you can use the collaboration tools to share information with partners in your group or on your team.
This tool is all about teamwork and making it simpler and easier for you and your team to build successful teams and scale up accordingly.
Voluum allows you to set up advanced traffic redirects for your campaign. They highly recommend this and thus make it very simple for you to integrate it with your campaigns.
When a user clicks on your link, it doesn’t take them directly to your landing page but instead redirects them to Voluum’s platform first, then captures their information, then sends them back on their way to your landing page.
Now you must realize this happens all in a split second where the user doesn’t even recognize what is happening. But in the end, you will be able to track this interaction due to the fact that you set up the redirects.
Reporting & Tracking
There are several different solutions that you can choose from when it comes to campaign objectives.
Tracking With Redirects And Pixels
You can track your campaigns with or without redirects. The reason it’s important to understand this concept is more and more advertisers are getting blocked from using cloaked URLs and URLs that have redirects in them.
If you get banned by Google or Facebook, for example, you can lose thousands of dollars. So the solution is to track with a tracking pixel that Voluum allows you to create.
Track Your Costs
In any type of marketing, you will want to know what the costs are for the marketing platform you are using. In this case, you are focusing on cost models such as Cost per thousand impressions (CPM), Cost per click (CPC), and Cost per acquisition (CPA) to name a few.
Voluum will give you the ability to track all of this so you can calculate your profit and ROI.
Secure Your Links
One of the worst things that you could do is not have your landing pages or your links SSL encrypted. Google is a primary example of a search engine who takes this very seriously.
Not having a secure website, link, or landing page will hurt your rankings on Google.
Without having the security certificate, the user who clicks on your link may see the red warning that says “website not secure,” which could easily hurt the conversion rate for your campaign.
Voluum makes it easy for you to secure your tracking domains so that they don’t cause any issues for you in your campaign.
Track multiple conversions
When it comes to landing pages, sometimes you have different objectives for each one. Some landing pages may ask to download a free checklist, another may ask to “click to sign up for a webinar,” and another may want to click to get a free mini-course.
Whatever the call-to-action, Voluum makes it easy to track multiple conversions for your campaign so you can determine which type of message delivery is working the best for you.
Other Solution Tracking
Voluum is one of the pricier affiliate tracking software due to its technologically advanced platform.
Again, this software is for more seasoned affiliate marketers who have large lists and robust marketing campaigns.
There are three different pricing plans. You can choose from the $69/month plan, the $224/month plan, or the $449/month plan.
The entry-level plan is a little higher than most, but again, this is a more advanced platform for seasoned affiliate marketers.
The main difference between each of the plans is the number of events that can take place.
Voluum is a highly-used and recommended affiliate and performance marketing software for tracking every piece of your marketing campaign.
If you ever get lost or need help, they have a great resource section as well as a fantastic help guide to clear things up.
Both of these software are wonderful choices. It will depend on your experience level and what you want to get out of the platform.
Each of the software platforms is extremely useful and should be utilized if you are serious about your affiliate business and its long term success.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.
Lisa is a digital marketing content expert that focuses on SEO, SEM, and lead generating strategies. With over 13 years of experience in the field, she has helped numerous set-ups over the years achieving their business goals. Read more about her at TheGoldenPen