Anyone in the affiliate marketing business knows that without tracking software, it wouldn’t be easy to track the effectiveness and management of your marketing activities online.
Affiliate marketing involves promotion of products or services through the help of partners, who by their own efforts draw attention to the product, and get commissions for it.
With affiliate tracking software, you can conduct your campaign’s A/B testing, filter out bot traffic, and even see all the possible details on traffic to help you with analysis and optimization.
Among the best affiliate marketing tracking software are AdsBridge and Voluum.
These software tools are diverse in their application, but ideally should help you monitor your campaign’s productivity, while providing tools for optimization.
They also help you manage your media-buying team, and/or other publishers.
With a tracking platform, several opportunities are available such as direct monitoring of traffic quality, its optimization, and distribution based on your preferences.
Several affiliate tracking platform software are available, each offering wide choices and diverse applications, but this post focuses on a comparison of AdsBridge and Voluum.
AdsBridge is a premium-class affiliate marketing tracking software used for all types of businesses.
This stable and trustworthy software offers first-class assistance with its feature-packed platform and intuitive interface that lets you optimize your advertising campaigns.
AdsBridge provides a wide scope of tools and doesn’t limit functionalities for its users based on pricing plans.
This way, it works for you as it aims to help increase profitability, while meeting challenges faced by good affiliate tracking software.
The tool is designed to simplify your choice of a tracking solution based on individual preferences, while naturally responding to any of your requests, including optimization and distribution.
Why use AdsBridge
AdsBridge offers a large scope of tools that provide the necessary functions for any effective affiliate tracking tool such as:
- Precise targeting
- Landing page builder
- Automatic campaign optimization
- ‘Hide referrer’ option
- Multi-user access
Its aim is to help affiliates of all levels, from beginners to experienced marketing gurus, and media-buy teams in affiliate marketing agencies, or users who want to explore their site traffic.
It is fast, precise, reliable, and is designed from the backdrop of a deep understanding of the client’s needs and CPA business trends in general.
Ideally, AdsBridge offers an individual approach for each of its users, security for all data, advanced functions, high system performance, and excellent customer service.
AdsBridge is a single platform for managing and optimizing your ad campaigns, and stay in control of your traffic. The features that add value to this tracking software include:
Multi-user access, which allows you to control team-related activities under a single account, and set individual user permits for viewing or editing data.
Flawless TDS lets you discover the impact of your conversion rates and sales using audience segmentation.
The traffic distributions system AdsBridge offers helps route traffic to relevant offers via 20 different filters.
Flows allow you to create a flow of custom targeting if you have multiple campaigns, and simultaneously optimize all of them.
Real-time statistics derived from tailor-made reports are available by pre-setting certain metrics and dimensions. You also get to use filters and customize them based on certain data.
Automatic conversion caps let you set daily caps for offers to prevent loss of traffic as your visitors reach the specified conversion limits.
Smartlink toolkit helps you stand out from the competition with a fully-customized and managed white label publisher interface.
Onelink as CPA, through which you can create your own CPL or CPA networks based on the AdsBridge platform, and control the work of your partners/affiliates and offers, and increase profits.
SSL for custom domains to protect your URLs and be assured of data security.
High impact machine optimization helps you boost campaigns cost-effectively and reach top EPC ratings, through AdsBridge complex self-learning scaling and optimization.
Landing page builder to create your own pre-landers which are hosted on AdsBridge servers, or you can select from the library of templates.
Conversion tracking helps track conversions and actions on your site through monitoring, comparison, and campaign optimization technologies.
PPC tracking tracks your ad campaign PPC for any business size. AdsBridge helps you evaluate ad-effectiveness while managing and tracking ad campaigns.
Pixel tracking uses ready-to-use software to track all types of pixels and conversions with precision.
Link tracker tracks and manages links while checking the effectiveness of ad campaigns and marketing promotions.
Ad tracking helps assess the effectiveness of your ads, while managing and tracking campaigns, using all possibilities on the platform to monitor ads of any size or scale.
Hide Referrer and Funnel hide the sources of your traffic from prying eyes, and sets redirects to fallback pages.
URL rotator rotates impressions of your URLs, subjects them to testing, and tracks detailed stats of your website visitors.
Split testing allows you to split-test your best-performing landing pages, offers, and the best combo of both to make a fit-for-all kind of verticals and countries in a single campaign.
Bot filter detects all traffic from bots adjusting filters using over 19 parameters with industry standard databases for IP, device, and geo-detection or intelligence.
How to Join AdsBridge and Start Affiliate Tracking
AdsBridge is free, easy, and simple to join, with a fast process unlike rival tracking software brands.
There aren’t any long forms to fill out, just your first and last name, email address, and confirmation of your details by clicking a verification link sent to your email.
Once you verify your email, the sign up process is complete. You’ll get access to your dashboard complete with options like domain, campaigns, traffic sources, and more.
A demo session is available by AdsBridge staff, who take you through step-by-step to help you create your first landing page and start making money.
There’s also a blog if you need to learn more, or get tips and tricks for affiliate marketing.
The platform offers a variety of pricing plans: Trial, Professional, Advanced, and Business.
There are also packages for agencies, enterprises, and exclusive (custom) plans offering visit limits between 15 million and 50 million or more per month.
Once you’re registered, you get a 14-day free trial and a 50,000 visit limit.
You can try out the landing page editor, create some for your campaigns, and once the plan runs out, you can upgrade to a suitable plan for your business.
AdsBridge offers customers support via its support team, as well as a blog for more information, tips, and tricks on affiliate marketing.
Premium support is available with support for technicalities and platform functionalities.
They also offer a product training guide for users, and if you want to move your campaigns from a different tracker into AdsBridge, you can be assisted with this, too.
AdsBridge Pros and Cons
- Free trial
- Secure hosting
- Cloud storage
- Mobile friendly interface
- Instant email and SMS alerts
- Multi-user access and roles
- Intelligent tracking tools
- Real-time statistics
- Ready-to-use library of templates
- Unlimited custom domains
- Affiliate network integration
- Automatic campaign optimization
- Limit on visits per month
- No refunds
Voluum is a real-time analytics platform designed by Codewise for performance marketers and individual advertisers to track and monitor online campaigns, and profitability.
The system processes real-time data so as to offer its users instantaneous information, and can be accessed from the cloud and used on any device so you can stay informed on your activities.
Voluum also keeps user data safe as it is protected by high-grade encryption and authentication systems akin to those used by top global financial institutions.
Why use Voluum
Voluum helps improve every aspect of your affiliate marketing efforts by offering benefits such as:
Real-time processing of data so you can look forward to live updates on your campaigns.
The system’s architecture allows it to process volumes of data in real-time, so you can analyze, optimize, and monetize campaigns.
Robust protection of data using similar high-grade security systems as those of global financial institutions.
This means the methods of encryption and authentication are strong, plus traffic is redirected to the nearest data center in case of server timeout in a location.
Your campaigns will also be live and clickable at all times.
Scalable traffic regardless of the volume, as the software continuously processes data owing to the design of its infrastructure.
For marketers and advertisers, this means your users get seamless information flow and there aren’t any data limits for you.
Reporting API helps connect reporting systems to Voluum’s tracking app, even though it comes with its own reporting suite. This way, you get all the data you want without leaving the platform.
Mobile tracking helps you track seamlessly, on the go, and stay updated over your activities regardless of your location.
With Voluum, you can do the following:
- Track all your campaigns and data in one place
- Analyze your data to find out what isn’t working and get actionable insights
- Optimize your ad performance and run automatic A/B testing for ROI improvement
- Scale your business while maximizing profits
Performance marketers and affiliate advertisers use several features in Voluum to track, manage, and optimize their ad campaigns on the platform.
Here are the powerful features you can use for your affiliate marketing campaign.
Direct tracking pixel tracks paid and organic traffic without initial redirects, and sends your visitors to your offers.
It also lets you advertise without any limits, even where there’s slow internet connection.
Impression tracking tracks your banner ads’ impressions and measures the impact of display touchpoints.
Together with other metrics, this gives you an overview of the performance of your campaign.
Traffic source and affiliate network templates offer more than 35 templates for the top traffic sources, and over 15 templates for the most chosen affiliate networks.
This way you get to set up your ad campaigns without any hassles.
Custom conversion tracking lets you set up multiple types of conversions to track all your users’ actions throughout the customer’s journey.
Tracking domains with SSL secures your tracking domains in your Voluum account to ensure they’re not marked as suspicious by search engines.
Multiple cost models track CPM, CPC, CPA, and other cost models to show everything from how much you pay, to your profits and ROI.
Manual conversion uploads and cost updates help if your network didn’t fire valid postbacks to Voluum, or to modify campaign costs if traffic sources don’t automatically send costs to you.
Extensive reporting lets you see real-time generated reports and data right away. Up to 30 data points are accessible with every impression, click, visit, and conversion you want.
Data grouping and drill down lets you navigate through reports from different levels, while exploring the specific data layers to get actionable insights.
Traffic log allows you access to raw data and detailed information on each visit to your site so you can find any mismatches between Voluum and your traffic sources.
A mobile app is available to access data and get push notifications on the go for your action.
The dashboard gives you an overview of the most important metrics for your ad campaigns, plus the reporting API helps manage entities while generating useful reports using JSON and REST API.
A/B testing for flows lets you run tests automatically to know the campaign paths that perform better for specific conversion goals, and know where to make necessary changes.
IP/UA filtering lets you add rules to filter unwanted traffic from specific IP ranges or address, or block specific user agent names.
Conversion cap, like AdsBridge, redirects visitors automatically to other offers if the initial ones reach their daily conversion limits.
The new Anti-Fraud Kit helps you detect suspicious clicks and visits, spot unrealistic conversion times, and get evidence for chargeback procedures against publisher frauds.
Multi-user roles are available so you can collaborate with your partners on your Voluum account and customize their access limits.
How to Join Voluum and Start Affiliate Tracking
Once you purchase Voluum, you’ll be given a unique referral link you can share with others.
If you’re not a Voluum customer but want to be a referrer, get in touch with their sales team to request access.
They’ll give you an account from where you can gain access to their referral program.
Voluum customers can find their unique referral links from their accounts, and all sign-ups through their links will be associated with their accounts, permanently.
Voluum offers three different pricing plans: Entry, Basic, and Advanced.
The entry plan is designed for affiliates seeking simplified setup, step-by-step guidance, and core campaign tracking features.
The Basic plan is focused more on those who want to maximize ROI via AI-powered tools for optimization and automation, while Advanced is for experienced users seeking to scale rapidly at low cost.
Voluum offers support via an online contact page, social media community on Facebook, FAQ section, and software documentation.
Voluum Pros and Cons
- Easy to use
- No investment in extra equipment
- User friendly
- Protects traffic from third parties
- AI powered
- Different user roles so you can work with others
- Effectively designed and refreshed
- Custom conversion tracking
- A/B testing for flows
- Tracking domains with SSL
- Real-time routing API
- Cloud-based ad tracker
- Built-in optimization too
- A bit pricey
- Customer support not as good
Which is better: AdsBridge or Voluum?
AdsBridge has a lasting impact on its customers what with its effective tools for creating a business online and building landing pages to generate traffic, all at an affordable price.
It’s easy to use, has excellent support, and its affiliate tools come in handy. This way you save money you’d have spent hiring web developers each time you want to promote products.
Special discounts are also available to customers from time to time.
Voluum is a good cloud-hosted tracker that has probably the best infrastructure in the affiliate tracking market.
It has faster redirects, which are important for running worldwide traffic on mobile, on the cloud, across continents.
Its scalability is infinite, and you don’t have to worry about downtimes. The setup is fast and easy, with a modern user interface that is user-friendly and pleasant to look at.
You also get real-time reports, Android, and IOS mobile platforms to monitor campaigns on the go, and an API you can build your tools on extensions on.
Ultimately, the choice depends on your immediate personal or business needs. If you’re looking for scalability, Voluum is your best bet.
But if you want something simple to begin with, AdsBridge offers a good platform for all business types and user types – newbie or pro.
Analyze the market, understand your needs, and adapt your affiliate and media-buy strategy to determine which of these two affiliate trackers work best for you.
Over time, you can scale up and try one over the other, to settle on one that is more suited to your specific needs.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.
Elsie started off as a freelance business and tech journalist. Having written for publications like Lifewire, and WindowsReport, she has garnered immense exposure over the years. She is a certified social media expert with deep interest in internet marketing, ecommerce and information technology.