Amazon FBA tools are a popular way to stand out from the competition, and standing out is crucial to any success. Amazon FBA sellers face some of the stiffest competition of any online marketplace.
You’re up against millions of people vying for the same limited amount of exposure in the Amazon marketplace (because let’s face it, only the first few pages turn profits). Fulfilment sellers are responsible for more than 1 billion pieces of sold merchandise, which makes turning a profit on your own items difficult, to say the least.
But many FBA tools cost a significant amount per month, and can really limit your eventual profits, especially if you’re just getting started. So to help you turn the highest profit possible, we’ve compiled a list of the best free Amazon FBA tools.
Let’s take a look at how to stay informed without spending a dime.
1. Jungle Scout
In the world of FBA seller analytic software, Jungle Scout takes the first spot on our list thanks to its long-standing positive track record. Simply put, it’s been around long enough to perfect the model.
Jungle Scout has an enormous product database that continues to grow, and enough trial and error to also boast an impressively simple interface. The workflows are smooth, and it’s easy to find product data like inventory and demand without much effort.
We’re especially fond of Jungle Scout’s propensity to forgo an extensive list of metrics (though that’s still available) and offer a comprehensive view of a certain product’s competition level that takes into account multiple factors.
2. Repricer Express
RepricerExpress helps FBA sellers stay on top of the latest price trends using specialized software that’s custom built to control an entire inventory product catalog based on preset rules. Essentially, it makes sure you’re selling your products for the optimal price.
The software tracks competitor prices, allowing you to see what’s selling and for how much. You can then add your own price minimums and maximums that will update, based on rules you set, that apply to real-time price trends.
Sonar is a unique platform that offers free keyword research that identifies what searches are performing the best on Amazon. The platform takes keywords and then returns frequency, related keywords, and most importantly, relevant products.
You can also reverse search by relevant products’ ASIN number to check out your own product pages and those of the competition. The database gets regular updates so you know you’re always getting relevant keywords that are actively performing.
4. Scientific Seller
Another keyword research tool, ScientificSeller, boasts about being the slowest research tool on the market. And it’s a good thing. The company takes keyword research to the extreme by returning the long-tail keywords you’d never think to include.
ScientificSeller includes buyer-only keywords, meaning things that might appear in the Amazon suggestion/search box. They then move away from the main keywords towards long-tail words that most other programs miss.
This takes time, sometimes overnight, but the results are far more detailed and far more unique than most other keyword research programs.
5. Unicorn Smasher
The program is actually a Chrome extension that works as a full-featured FBA seller analytics machine. Though it only works when you’re actually on Amazon.com, it’s a small price to pay for free Amazon data.
Unicorn Smasher shows you information based on your keyword search, including the product link, price, category, rank estimated sales, revenue, and more. You’re able to get a good picture of what products are selling and if the payoff is worth the competition.
Instead of focusing specifically on Amazon products Algopix takes into account multiple marketplaces (eBay, etc.) to give you an idea of your product’s viability outside of the Amazon marketplace. If the product isn’t selling anywhere, you might want to look into another product.
The program works when you enter the ASIN number or detailed product name of what you’re selling. It then returns product demand, income after costs, and other metrics specific to different marketplaces.
The estimated cost is the real game changer here. Knowing your revenue can help you decide which marketplace is best (often Amazon) for your product.
7. AMZ Base
AMZBase is another Chrome extension that makes it easy to find product information for specific Amazon listings. You can quickly find the ASIN number and title description of listings, as well as information about similar products on different marketplaces.
The built-in Google search functionality also allows the app to function as a product sourcing avenue. Search products on Google, find the products on a third-party marketplace (Alibaba, for instance), and determine if they’re worth sourcing.
Like our other Chrome extensions, this platform wins praise for keeping a low profile and staying hidden until you’re actually interested in researching on Amazon.
8. AMZ Finder
Negative reviews can really hurt your FBA business. With so many sellers available, buyers will simply go elsewhere if your reviews suggest anything might go wrong. But staying on top of your reviews is overwhelming as you ramp up your business.
AMZFinder automatically matches reviews with their product and allows you to contact the buyer directly to rectify any negative reviews. There’s also batch handling of reviews, meaning you only need to send one message to cover multiple different pieces of negative feedback.
9. DS Amazon Quick View
Getting product information fast is crucial to conducting Amazon research. When you’re dealing with high volumes of products, there’s no time to waste on avenues that turn out to lack any real potential for profits.
Quick View allows access to product information like ASIN, dimensions, sales rank, price history and more, just from hovering over a product. There’s no need to click on the actual description. While it seems trivial, the time saving is tremendous.
10. FBA Calculator
AMZScout offers a free Chrome extension called FBA Calculator that’s a must-have for any serious FBA seller. It does exactly what it says, that is, it calculates your potential revenue on both your own and others’ Amazon product pages.
The tool breaks down how much profit you can make based on Amazon fees, current prices, price history, your own personal shipping costs, and other associated costs. It’s a good check to ensure you’re not taking on any ventures that won’t result in a worthwhile return on investment.
11. Camel Camel Camel
The interestingly named CamelCamelCamel is a simple Amazon price tracker that drops the frill in exchange for a surprisingly accurate tool for a free option. Custom alerts ensure you never miss a price drop again.
You can also search by keyword or Amazon URL to find the price history on your own products or those you’re interested in. This product makes an excellent way to find niches where you have a high potential to really boost your return on investment.
Keepa is another Amazon price tracker that sets itself apart with a detailed database that’s consistently updated. After all, price tracking isn’t much good without accurate information. A web platform, as well as a Chrome extension, help Keepa keep up with the competition.
The extension works quite well, displaying price information with just a mouse hover over any Amazon product listing. It’s a time-saving feature we’re grateful for when digging through the seemingly never-ending world of FBA selling.
13. Google Keyword Planner
Sometimes keeping it simple is the best way to succeed. Google’s Keyword Planner isn’t made for FBA sellers, and it doesn’t have the features tailored to succeed on Amazon. What it does have, however, is information sanctioned by the keyword authority on the internet.
Keyword Planner can help you identify phrases that will help your listings show up on Google SERPs pages. Plus, the information on common search phrases can help you improve on Amazon’s own product search pages.
Yes, a rival marketplace makes our list, even though it isn’t really a “tool” in the same vein as the others on our list. What eBay can show you, however, is the real-world value products have. What are people willing to pay, all in real-time.
Watching products on the bidding platform can give you a good idea of high and low prices for products that might not have much competition on Amazon. We’re talking about niche things that could potentially have high ROI but lack any real starting price point.
15. Your Own Experience
Our last “tool” is by far the most unconventional on our list, but one that has no rival. The people you meet, the things you read, the problems you solve, and the things you experience all can help you identify niches to corner.
If you’re seeing something becoming popular in the real-world, don’t hesitate to run the idea through some of the above tools and think about supply lines. Always trust your instincts (to an extent).
Choosing the Right Tools
Every business is different, and everyone has different needs. That means that the right tools for your FBA business might not line up with those right for someone else. Only you know your unique situation.
However, if we must make a recommendation, we’d say to keep things varied and use a wide selection of tools. Staying well rounded can help bring your Amazon FBA business to the next level.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.
Sam Zaman loves to write on technology & related stuff. Ecommerce, mobile and internet marketing equally drive her interest. Likes gardening and experimenting with new recipes. An avid reader and absolutely mad @bout donuts 🙂