Landing page builders help businesses turn consumers into conversions. Instead of writing code and relying on third-party analytic programs, your business can design landing pages with a number of drag and drop programs.
Chief among these page building programs is Instapage. The program offers a full-featured marketing suite that allows for both building and optimizing your landing pages.
The page builder itself features easy-to-use templates with a drag-and-drop interface, while the analytics suite offers landing page monitoring, A/B testing, and heat maps for page elements. With just a little learning, your business can create landing pages inherently designed to drive conversions.
So today, we’re breaking down an important aspect of Instapage; templates. Choosing the best template for your landing page makes all the difference when it comes to click-throughs and bounce rates.
Let’s take a look at the 15 best Instapage templates for your landing pages.
Instapage offers template categories that target a variety of different landing page goals. You can choose from landing pages that target lead generation, click-throughs, ebooks, webinars, and more.
To ensure you’re aware of your template options, we’re breaking down our top 15 Instapage templates by intent.
Best Lead Generation Landing Page Templates
Lead generation templates help collect consumer information using information collection forms. Businesses generally collect email addresses, physical addresses, phone numbers, social media accounts, and more.
Instapage lead templates help gather information that can lead to a future contact and potential sale (generate a lead).
Our first template focuses on helping software companies generate leads using compelling visuals combined with strong calls to action and social proof. Starting from the top, this template shows an immediate call-to-action and consumer information form.
Further down, consumers see product capabilities, product snapshots, and a call-to-action video. Company photos (to humanize your brand), social proof from previous customers, and a purchase button round out the template.
Overall it’s a clean, solid-colored template, driven by minimal visuals.
Acasa Wireframe is just as the name suggests. A “wireframe” template that prioritizes minimalist design. The call-to-action/headline isn’t obtrusive, and the information form sits central in the page.
Below the lead form are four small product description sections, followed by customer testimonials. There’s a call-to-action button under one of the descriptions, and yet another call-to-action button rounds out the bottom of the page.
This template features very minimal color and works well for companies that want to portray an extremely minimalist brand identity.
Addion is a simple, image-focused template focused on collecting email addresses while showing off your product. If images and descriptions flatter your brand, this template is perfect for your lead generation.
Consumers first see a title/headline brand statement. A single-line email form sits under the title and encourages simple lead collection. Both the title and information form float above either a full-background image or video, depending on your choice.
Scrolling down reveals more brand images as well as brand descriptions and key features. There’s an “about us” section, customer quotes, and pricing further down still. The page ends with a conversion button.
Best Click-Through Landing Page Templates
Templates focused on click-throughs make the “conversion” buttons we mentioned earlier the focal point of your landing page. Instead of winning people over with a direct call-to-action (lead generation), you instead draw their interest and then offer a purchase opportunity.
First up is NewService, a template for offering consumers a discount, while also driving quick conversions. This landing page starts off with a headline promo offer that sits above a conversion button.
There’s also a countdown timer below the button that gives customer incentive to buy your product before the offer “ends.”
Further down is more general business information and a “slideshow” of your pricing tiers with another conversion button. Below the conversion button is more business information, a fixed view of your pricing tiers, and yet another conversion button.
It’s the perfect template for a subscription-based pricing model where fast conversions mean long-term income.
We like wireframe templates. They let your company truly customize your Instapage experience, no matter what your product’s niche or end goal. The Click-Through Wireframe template keeps things simple with a subtle, colorless design that prioritizes text.
A headline and brand description grace the front page, flanked by a conversion button. Below is a product feature box with an optional countdown timer for timed discounts. Down further still is more product information and a pricing area with a conversion button.
We’d recommend this template for just about anyone. Its barebones style means you can add a variety of elements to truly customize your experience.
Not every business looking for an Instapage template already has an established customer base. If you’re looking to launch your product and make some quick sales, check out the Product Launch template.
A simple heading and conversion button overlay a product photo of your choosing. The top of the page also has space for your company logo. Below is a “new customer” offer or discount, and below that, product information.
Testimonials and another discount section with a conversion button round out the landing page. This template’s focus on new products helps build your brand credibility through strong initial sales.
Best ebook Landing Page Templates
Moving away from the conventional leads and conversions that businesses strive for, eBooks instead endear consumers to your brand, building loyalty (and also leads!). Instapage offers a number of templates that cater to both flashy and subdued brand styles.
And with eBook sales accounting for nearly a quarter of global book sales, Instapage offers an excellent opportunity for your brand to capitalize on the eBook boom.
Bookshelf makes an excellent template for any business looking for a somewhat flashy way to promote their eBook – though it’s worth noting that this landing page only focuses on your eBook, not collecting leads.
The top of the page features a large headline with descriptive text, a picture of your eBook’s cover, a short book description, and a conversion button (download the book). Scrolling down reveals more book description, including visuals from inside the text.
Down further still is book pricing with options to buy, customer testimonials, and finally another short description section with a conversion button.
Business eBook balances business branding with enough color and pictures to keep consumers interested. The template features your eBook cover next to a title and book description. There’s an email form below the initial book information.
Scrolling down reveals more book information, including an optional chapter list. Testimonials follow, and the template ends with another headline and book description with a conversion button at the very bottom.
Bokkey is the eBook category’s obligatory minimalist template. Full of whitespace, this template supports a number of elements and allows for a wide variety of customization. The template starts with a simple book title featuring a heading, description, and conversion button.
Further down there’s a content description and free preview section with a conversion button that starts the preview download. Testimonials follow with another book title, description, and conversion button rounding out the landing page.
It’s a well-balanced template that works well for any business that wants a variety of customizable elements on their landing page.
Best Webinar Landing Page Templates
Webinars are an excellent way to personally engage your audience in real time. What’s more, they’re an excellent way to collect email addresses. When people sign up for a webinar, you can collect their email under the guise of an invitation email.
Webinar Squeeze keeps it short and to the point. There’s no scrolling, and the information is served as one large rectangle. The left side of the rectangle features your brand logo, title/headline, webinar description, and a host biography.
The right side features a countdown until the webinar, and a form to collect consumer information, including their email. With this template you can serve consumers information, endear them to your brand, and create leads.
The aptly named Clean Webinar keeps the whitespace large and the colors coordinated. It’s an image heavy template that packs significant information into a small landing page with clean lines, limited color, and prominent signup buttons.
The top of the page features a short webinar description, an image, and a signup button. Below is a detailed description of the webinar and further down upcoming webinar dates. An author bio and testimonials follow with the page ending in another signup button.
The Webinar Wireframe is our minimalist template for the webinar section. The entire template features optional elements with a loose structural design. This wireframe starts with a headline and pictures, with webinar information following.
Next to the webinar information is a consumer information form. You’ll collect email addresses (leads) as well as signing up people for the actual webinar. The template ends with the presenter’s name or anything else you’d like.
Best Thank You Page Templates
Consumers care about your brand. They care that your company values them as human beings. And just like in real life, people value thank you cards. Instapage recognized this and created thank you landing pages (really an extension of your conversion-centric landing pages).
The WebinarGo Thanks template focuses on thanking people for their webinar sign up. It’s a great way to say thank you while also offering easy links for consumers to add your webinar to their calendar.
The top of the template features a “thank you” headline, with calendar buttons below. Further down, there’s a thank you message from your “CEO” or whomever you choose.
This template keeps things short, sweet, and to the point. A thank you message and headline overlay on any picture of your choice. Below there’s a “get started” video, and that’s it. The Agenncia template makes sure consumers knows you appreciate their attention.
Our final wireframe template, this template can become anything you’d like. The initial template is a picture, thank you headline, description, and conversion button. Every included element is editable.
Choosing Your Instapage Template
Choosing your Instapage template means understanding your business needs. While any of these templates can work for your business, which works best depends on if you’re targeting leads, conversions, etc.
While we stand behind any template on our list, it’s up to you to look through Instapage and choose what works best for your specific company.THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ DISCLOSURE FOR MORE INFO.
Sam Zaman loves to write on technology & related stuff. Ecommerce, mobile and internet marketing equally drive her interest. Likes gardening and experimenting with new recipes. An avid reader and absolutely mad @bout donuts 🙂