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Landing pages are primarily meant to capture users information. It is usually done by offering a discount or service or something that is good enough for your website visitors to give you their valuable details.
This information is later used to build relationships and to convert these visitors into potential customers.
Clickfunnels and Leadpages are two of the most popular landing page builders that focus on maximizing both the lead generation and the sales – from your traffic.
While both the tools have a lot of similarities, they are still different from each other in terms of application and purpose. The following section attempts to compare the two-
Clickfunnels vs Leadpages
Clickfunnels is not just a landing page builder, but acts as an all-in-one solution for creating complete sales funnel. It handles the entire process of capturing leads to sales – from just one platform.
You get 22 different possibilities for creating a variety of funnels falling under the category of Lead Capture funnel, Sales Page funnel and Event funnel. You may also create special funnels for Membership or Webinar Registration as well.
Each funnel comes with its own set of wonderful built-in templates (both free and paid) that can be customized exactly as per your business need.
Leadpages on the other hand, is a more powerful landing page building tool. It is simple to use and is apt for building highly converting landing pages and lead capture forms. It also includes a two-step opt-in form for generating leads from blog posts, articles and other on-page content.
Leadpages provide hundreds of free and paid templates that are meant to quickly grow your email list as well as your conversion rate. With its ability to integrate with various softwares, you can even directly send your leads to specific email lists or CRMs.
Both Clickfunnels and Leadpages use WYSIWYG editor and have numerous templates with mobile responsive pages.
Both the tools offer A/B testing for analyzing the performance of various versions of the same page. They also include two step opt ins and instant opt ins, along with webinar funnels to promote online events etc.
Both Clickfunnels and Leadpages have WordPress plugins as well.
Points of Difference between Clickfunnels and Leadpages
- Clickfunnels page builder has an intuitive dashboard equipped with a drag and drop interface which you can use to drop or customize various elements like headline, subheading, bullet points, images, countdowns,
autoplaying videos etc. and build clean landing pages within a few minutes.Leadpages however, is way more powerful when it comes to building landing pages and offers a wider range of features than Clickfunnels. Its page builder too has a simple drag and drop interface with page elements like headings, subheadings, text blocks, video players, countdown timers etc that can seamlessly be customized.
- Clickfunnels is used for building different types of marketing funnels which you can use to drive the buyers. It also includes six built-in ‘sales funnels’. Leadpages on the other hand, only helps in gathering the leads for your business and does not have any sales funnels.
- Along with the sales pages, Clickfunnels also allows for upsells and downsells, whereas Leadpages has no such option.
- Unlike Leadpages, Clickfunnels includes the email autoresponder and the affiliate management tool, and also integrates well with the various payment processors like Stripe, NMI etc.
- With Clickfunnels, you can get an advanced sales funnel analysis, whereas with Leadpages you can only perform basic page and conversion analysis.
Clickfunnels has two monthly subscription plans – Startup ($97) and Enterprise or Etison Suite ($297), with a 14-day free trial period.
Under the Startup plan, you get 20 funnels,100 pages and upto 20,000 visitors along with unlimited members and leads. Other features include – all advanced funnels, A/B testing, email integrations, order pages, upsell and downsell pages etc.
The Professional plan offers 70 funnels, 300 pages and upto 100,000 unique visitors. It also includes the priority support and priority template requests along with the rest of Startup features.
Leadpages also has two monthly subscription plans – Standard ($37) and Professional ($79), with a 14-day free trial period.
It includes unlimited pages and Leadboxes pop up forms, unlimited leads, Facebook Ads, email support etc.
The Professional plan also includes A/B split testing, payments with checkouts, Leaddigits (text to opt in codes), Leadlinks (one-click sign up links), priority email and chat support.
Both Clickfunnels and Leadpages offer yearly subscriptions as well.
So Which One – Clickfunnels or Leadpages?
Well, both Clickfunnels and Leadpages are good enough for creating effective landing pages for increasing conversions. While Leadpages focuses more on capturing leads and building email lists, Clickfunnels provides a single platform for creating a complete sales funnel.
Having said that, Clickfunnels offers limits on funnels and visitors on its cheapest plan whereas Leadpages lets you access almost all the basic features through its Standard plan except for A/B testing, which is available only in the Advanced plan.
But which one to choose is really up to you as a marketer.
If you are selling products online, then Clickfunnels proves to be an all rounder as it provides a single platform for creating opt-ins, sales pages, processing the payments and also has an inbuilt shopping cart. The process is simple as you just need to define your goal and the tool automatically brings up all the relevant pages related to that category.
Building a funnel on Leadpages requires more work. Unlike Clickfunnels, you would need to integrate the tool with several third party softwares ( mailing list, payment processors) for it to act as a complete sales funnel. Leadpages can be used for placing leadboxes within blogs, collecting emails via text messaging, hosting webinars, sending content upgrades etc.